Director of B2B Marketing Analytics

8 hours ago

Alpharetta GA USA, United States TransUnion Risk and Alternative Data Solutions Full time
Job Title: Director, Data Design and Analysis

TransUnion is seeking a critically important leader to proactively identify, develop, and scale our B2B Marketing Analytics team.

Key Responsibilities:
  • Identify, develop, and drive the B2B performance measurement vision and strategy roadmap for Global Marketing.
  • Provide trusted advice and consultation to the global marketing leadership team, leveraging data from a variety of marketing platforms and sources to contextualize marketing influence on business growth and inspire actions that improve performance.
  • Achieve alignment on analytics learning objectives through reporting with broader GTM functions like product marketing, marketing business partners, marketing strategy, sales, channel commercialization, operations, global technology, and business line leaders.
  • Lead, mentor, and inspire a team of analytics professionals at various stages of their career path and identify additional skillsets to further strengthen the team's output.
Requirements:
  • Bachelor's Degree in statistics, economics, or related quantitative field.
  • 12+ years of marketing data & analytics roles with 5+ years of leadership experience.
  • Proficiency in analytics tools like Alteryx, Microsoft Power BI, and Salesforce Dashboards for B2B Marketing use cases.
  • Strong knowledge of GA4, Adobe Analytics, Eloqua, Medallia/Qualtrics and SEO tools like BrightEdge, Ahrefs and similar.
  • Expertise in relational databases and requisite programming language (e.g., SQL, R, or Python) to work with them and maintain data integrity strongly preferred.
What You'll Bring:
  • Media & Digital Marketing Analytics Expertise: Demonstrated understanding of digital planning and buying with a focus on standard media and B2B marketing metrics (including demand gen, lead gen, funnel, pipeline metrics).
  • Acute attention to detail and data hygiene: Ability to seek out data points from disparate sources and viewpoints, determine systematic approaches to hygiene, ultimately provide a comprehensive source of truth.
  • Data Storyteller: Successfully works across functions to develop key business questions, performance indicators, and reporting outcomes. Ties all elements together into an easily actioned narrative that inspires stakeholders. Ultimately, establishes scalable processes to turn data observations into meaningful stories that drive impact for ad hoc and ongoing reporting across stakeholder levels.
  • Martech Knowledge: Understands the critical importance of data connectivity between marketing technology platforms in our stack and advocates for decisions that improve the organization's ability to derive insights as a result. In particular, how salesforce data can be managed, maintained, and feed other martech platforms.
  • Attribution Experience: Proven leadership developing B2B digital attribution methods, media mix modeling, measurement frameworks, key performance indicator discovery and tracking implementation.
  • Leadership: Proven success building and managing marketing analytics departments from the ground up including development of existing associates and identification-through-business-case-development of additional headcount to support organization's needs.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional (following any short-term disability) 10 weeks of parental leave with gradual return, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion's Employee Resource Groups.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.

  • Product Marketing Director

    2 days ago

    Alpharetta, GA, USA, United States Fiserv Full time

    Product Marketing Director Opportunity at FiservWe are seeking a highly motivated and experienced Product Marketing Director to join our Clover team at Fiserv. As a Product Marketing Director, you will be responsible for driving the vision and execution of Clover's product strategy, ensuring alignment with business objectives and customer needs.Key...

  • Industry Marketing Director

    2 days ago

    Alpharetta, GA, USA, United States Fiserv Full time

    Unlock Your Potential as a Director of Industry Marketing at FiservAs a creative and performance-driven industry marketer, you will drive brand and revenue-enhancing marketing programs forward for Fiserv. You will lead coordinated go-to-market efforts that reflect integrated messaging and value propositions for your specific industry segment. You will be...

  • Director of Marketing Analytics

    2 days ago

    Alpharetta, United States TransUnion Risk and Alternative Data Solutions Full time

    Job Title: Director, Data Design and AnalysisTransUnion Risk and Alternative Data Solutions is seeking a highly skilled and experienced Director, Data Design and Analysis to join our team. As a key member of our organization, you will be responsible for leading the development and implementation of data-driven strategies to drive business growth and improve...

  • Strategic Marketing and Analytics Director

    2 days ago

    Carlsbad, CA, USA, United States Twist Bioscience Full time

    Job Title: Strategic Marketing and Analytics DirectorTwist Bioscience is seeking a highly skilled and experienced Strategic Marketing and Analytics Director to lead the development and execution of high-impact marketing initiatives and drive business growth through data-driven decision making.Key Responsibilities:Develop and execute a comprehensive marketing...

  • B2B Marketing Strategist

    1 week ago

    Pittsburgh, PA , USA, United States BRUNNER Full time

    Job Title: B2B Marketing StrategistBrunner is seeking a highly skilled B2B Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive demand and generate leads for our B2B clients.Key Responsibilities:Develop and implement effective B2B marketing...

  • Marketing Director

    4 weeks ago

    Alpharetta, GA, USA, United States CorDx Full time

    About CorDxCorDx is a leading healthcare diagnostic manufacturer dedicated to delivering high-quality diagnostic solutions to consumers and healthcare professionals. Our commitment to innovation and excellence drives us to continuously improve our products and services.Job SummaryWe are seeking an experienced and strategic Marketing Director to join our...

  • Director of Industry Marketing

    3 weeks ago

    Alpharetta, GA, United States myGwork Full time

    This job is with Fiserv, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. Calling all innovators - find your future at Fiserv. We're Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the...

  • Director Industry Marketing

    3 weeks ago

    alpharetta, United States Fiserv Full time

    What does a successful “Director of Industry Marketing” do at Fiserv? You will be a creative and performance-driven industry marketer who will drive brand and revenue enhancing marketing programs forward for Fiserv. You will be responsible for leading coordinated go-to-market efforts that reflect integrated messaging and value propositions for your...

  • Director Industry Marketing

    3 weeks ago

    Alpharetta, United States Fiserv Full time

    What does a successful “Director of Industry Marketing” do at Fiserv? You will be a creative and performance-driven industry marketer who will drive brand and revenue enhancing marketing programs forward for Fiserv. You will be responsible for leading coordinated go-to-market efforts that reflect integrated messaging and value propositions for your...

  • Director Industry Marketing

    1 week ago

    Alpharetta, United States Fiserv Full time

    What does a successful “Director of Industry Marketing” do at Fiserv? You will be a creative and performance-driven industry marketer who will drive brand and revenue enhancing marketing programs forward for Fiserv. You will be responsible for leading coordinated go-to-market efforts that reflect integrated messaging and value propositions for your...

  • Director Industry Marketing

    3 weeks ago

    Alpharetta, United States Fiserv Full time

    What does a successful “Director of Industry Marketing” do at Fiserv? You will be a creative and performance-driven industry marketer who will drive brand and revenue enhancing marketing programs forward for Fiserv. You will be responsible for leading coordinated go-to-market efforts that reflect integrated messaging and value propositions for your...

  • Industry Marketing Director

    3 weeks ago

    Alpharetta, United States Fiserv Full time

    {"title": "Director of Industry Marketing", "description": "Drive Business Growth as a Director of Industry Marketing at FiservAs a Director of Industry Marketing at Fiserv, you will be responsible for developing and executing strategic marketing programs that drive business growth and revenue enhancement. You will lead cross-functional teams to create...

  • Senior Director of Product Marketing

    3 weeks ago

    Alpharetta, GA, United States myGwork Full time

    This job is with Fiserv, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. Calling all innovators - find your future at Fiserv. We're Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the...

  • Senior Product Marketing Director

    3 weeks ago

    Alpharetta, GA, United States myGwork Full time

    This job is with Fiserv, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Calling all innovators - find your future at Fiserv. We're Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations,...

  • Marketing Director

    9 hours ago

    alpharetta, United States Fiserv Full time

    About the Role:Fiserv is seeking a creative and performance-driven industry marketer to lead brand and revenue-enhancing marketing programs forward. As a Director of Industry Marketing, you will be responsible for developing strategic visions for integrated marketing programs aligned with business objectives, collaborating with internal teams and external...

  • Marketing Director

    2 days ago

    Birmingham, AL, USA, United States Quest Diagnostics Full time

    Marketing Manager (Pack Health)We are seeking a highly skilled Marketing Manager to lead our marketing efforts for Pack Health's B2B segments. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that drives revenue growth and customer engagement.Key Responsibilities:Develop and implement a...

  • Marketing Director

    5 hours ago

    Alpharetta, GA, USA, United States ArgonFDS Full time

    Job Title: Marketing ManagerSpectra Aerospace & Defense is a leading innovator in the development of high-performance flight data recorders, storage solutions, and rugged displays. We are seeking a Marketing Manager to lead our global marketing efforts and drive business growth.Key Responsibilities:Develop and execute global marketing strategies to drive...

  • Director of Sales Analytics Pre-Sales

    3 hours ago

    Market St #, San Francisco, CA , USA, United States Atlassian Full time

    Unlock Your Potential as a Sales Analytics LeaderAt Atlassian, we're on a mission to revolutionize B2B selling. As a Director of Sales Analytics Pre-Sales, you'll play a critical role in driving our top-line growth. You'll work closely with our Field Operations teams to optimize customer engagements and leverage data-driven insights to inform strategic...

  • Head of Digital Marketing and Acquisition

    3 weeks ago

    Alpharetta, GA, United States myGwork Full time

    This job is with Fiserv, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Calling all innovators - find your future at Fiserv. We're Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations,...

  • Marketing Director

    4 weeks ago

    Alpharetta, United States PRONGHORN Full time

    Marketing Director Job DescriptionRole Overview:The Marketing Director will be responsible for leading our marketing strategy, including all digital marketing, communications, and PR initiatives. In this role, you will help to develop and execute a comprehensive marketing strategy and manage contractors and agencies. The Marketing Director's mission will be...