Senior Director of Product Marketing

23 hours ago

Alpharetta GA, United States myGwork Full time
This job is with Fiserv, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Calling all innovators - find your future at Fiserv. We're Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants, and consumers to one another millions of times a day - quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we're involved. If you want to make an impact on a global scale, come make a difference at Fiserv. Job Title Senior Director of Product Marketing

What does a successful Senior Director of Product Marketing do at Fiserv? You will be a Product Marketing Leader for Digital Payments responsible for a portfolio and/or suite of products and solutions aligned to key capabilities. You will serve as a player coach who will work with a team of product marketing professionals to develop and execute marketing strategies that drive the awareness, adoption and advocacy for specific solutions to target audiences. You will work closely with cross-functional teams, including product development and management, sales and relationship managers, marketing, brand, creative, digital and media, etc. to ensure the product's successful launch, promotion, and ongoing performance in the market. What you will do: Cross-Functional Leadership: Represent your entire product portfolio with senior leaders from across the business unit to ensure alignment on GTM strategies and outcomes.

Cross-Functional Collaboration: Collaborate with product development/management teams to ensure alignment between product features and client needs. Work closely with the sales team to understand objectives and report on how product marketing is driving awareness and pipeline activities.

Team Management: Manage and coach a team of product marketing professionals to ensure the impact of the team is outcome-based with measurable results

Market Research: Conduct market research to understand client needs, market trends, and the competitive landscape. Use this information to inform GTM strategies, messaging and positioning.

Go-to-Market (GTM) Execution: Develop and execute comprehensive GTM strategies that include product launch plans, pricing strategies, sales enablement materials, and marketing campaigns.

Product Positioning and Messaging: Develop clear and compelling product positioning and messaging that resonates with the target audience.

Content Creation: Develop marketing collateral, website content, and other materials that effectively communicate products and solutions value propositions

Sales Enablement: Work cross-functionally to provide sales teams with the necessary tools and resources to effectively sell the product, including training, sales presentations, and competitive analysis.

Campaign Management: Plan and execute marketing campaigns across various channels, such as digital marketing, content marketing, social media, email marketing, and events.

Performance Measurement: Monitor and analyze the performance of marketing campaigns and product adoption. Use data and feedback to optimize strategies and tactics.

What you will need to have: Bachelor's degree in Business, Marketing, or similar discipline or comparable experience in B2B environments such as Financial Services, Technology or Professional Services

10+ years experience as a product marketing/marketing leader

Experience with product go-to-market strategies and execution tactics including product launches, product expansion and product growth strategies for B2B solutions

Experience leading a team including hiring, mentoring and developing

Experience collaborating with sales, marketing and product teams to create sales enablement tools and drive campaigns and programs with a focus on outcomes

What will be great to have: MBA

Product Management or Product Marketing certification/training (eg Pragmatic)

#LI-VA1 This role is not eligible to be performed in Colorado, California, District of Columbia, Hawaii, Maryland, New York, Nevada, Rhode Island or Washington. Please note that salary ranges provided for this role on external job boards are salary estimates made by outside parties and may not be accurate. Thank you for considering employment with Fiserv.

Please: Apply using your legal name Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable). What you should know about us: Fiserv is a global leader in payments and financial technology with more than 40,000 associates proudly serving clients in more than 100 countries. As one of Fortune® magazine's "World's Most Admired Companies™" 9 of the last 10 years, one of Fast Company's Most Innovative Companies, and a top scorer on Bloomberg's Gender-Equality Index, we are committed to innovation and excellence. Our commitment to Diversity and Inclusion: Fiserv is an Equal Opportunity Employer, and we welcome and encourage diversity in our workforce that reflects our world. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Warning about fake job posts: Please be aware of fraudulent job postings that are not affiliated with Fiserv. Fraudulent job postings may be used by cyber criminals to target your personally identifiable information and/or to steal money or financial information. Any communications from a Fiserv representative will come from a legitimate business email address. We will not hire through text message, social media, or email alone, and any interviews will be conducted in person or through a secure video call. We won't ask you for sensitive information nor will we ask you to pay anything during the hiring process. We also won't send you a check to cash on Fiserv's behalf. If you see suspicious activity or believe that you have been the victim of a job posting scam, you should report it to your local FBI field office or to the FBI's Internet Crime Complaint Center.

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