Product Marketing Manager
4 weeks ago
At Hearst Newspapers, we are seeking a Product Marketing Manager to join our team. This role will play a key part in launching new and enhanced digital advertising products, crafting messaging and positioning for new digital ad products/features, and creating sales enablement assets.
The successful candidate will have 3-5 years of experience in a strategic marketing role at a progressive media or B2B technology company, with experience in developing sales collateral, messaging, and project management. They will also have strong experience with CRM and be able to develop pricing and go-to-market incentives for a package-based product set.
The Product Marketing Manager will be responsible for developing differentiated messaging and sales tools, assisting in product launch functions, and gathering and translating internal and external market intelligence. They will also be responsible for project management of new advertising product rollouts, including planning, creating, and leading the cross-functional launch of new advertising product releases.
If you are a motivated and hardworking individual with a passion for digital advertising and a strong understanding of the media industry, we encourage you to apply for this exciting opportunity.
Key Responsibilities:
- Develop differentiated messaging and sales tools
- Assist in product launch functions
- Gather and translate internal and external market intelligence
- Project management of new advertising product rollouts
Requirements:
- 3-5 years of experience in a strategic marketing role at a progressive media or B2B technology company
- Experience in developing sales collateral, messaging, and project management
- Strong experience with CRM
- Ability to develop pricing and go-to-market incentives for a package-based product set
What We Offer:
- Competitive salary + bonus
- Medical, dental, and vision coverage
- Paid time off
- 401K with company match
About Hearst Newspapers:
Hearst Newspapers is a leading media company with a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News, and Albany Times Union. We are investing in new and innovative ways to tell stories, growing newsrooms, diversifying tools, and evolving platforms to support the millions of people who trust us each month to help them make decisions, take action, and be inspired.
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