Product Marketing Manager
4 weeks ago
Tekmetric is a cloud-based auto-repair shop management system that prioritizes transparency, integrity, and innovation. Our mission is to provide reliable, fast customer service to shops from day one. We're looking for a Product Marketing Manager to help us strengthen our industry-leading team.
About the RoleThe Product Marketing Manager, Monetization, position is a highly visible, strategic role that spans across the monetization products of the Tekmetric portfolio. In this role, you will be responsible for helping drive acquisition, product adoption, retention, and cross-sale of our fastest growing product offerings.
Key Responsibilities:- Develop and execute go-to-market strategies for our monetization products, including market research, competitive analysis, positioning, messaging, and launch campaigns.
- Become a trusted partner and strategic adviser to our product and revenue teams, infusing customer and market insights that influence the product roadmap and go-to-market decisions.
- Champion our customer voice and monetization product adoption.
- Develop concrete insights that you'll translate into compelling narratives and value propositions that influence across the customer journey.
- Collaborate with the broader marketing team using product knowledge to drive acquisition efforts and craft compelling product-driven content.
- 2+ years of professional experience in industrial B2B marketing.
- Commercially-minded and customer-focused to solve problems and deliver results.
- Work experience preferred in marketing, strategy, and operations.
- Effectively influences and collaborates with others, including senior management teams.
- Gifted storyteller with excellent writing and communication skills who can succinctly translate sophisticated and technical features into customer benefits.
We offer a range of benefits, including flexible and remote work opportunities, generous PTO, exceptional leave programs, and excellent medical, dental, vision, and prescription drug coverage. We're an equal opportunity employer and welcome applications from diverse candidates.
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