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Product Marketing Manager

1 month ago

Houston, Texas, United States SOCRadar Full time
Job Description

SOCRadar is seeking a skilled Product Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies, crafting compelling product messaging, and enabling our sales team to articulate our value proposition effectively.

Key Responsibilities
  • Conduct market research and competitive analysis to identify opportunities and threats.
  • Develop compelling product positioning and messaging that resonates with target audiences.
  • Ensure flawless product launches through aligned go-to-market strategies, maximizing market impact and revenue generation.
  • Collaborate with the marketing team to create effective demand generation campaigns that drive lead generation and pipeline growth.
  • Equip the sales team with the tools, knowledge, and resources needed to sell our products effectively.
  • Track product performance metrics, analyze market trends, and provide recommendations for product enhancements.
  • Work closely with product management, sales, marketing, and other teams to ensure alignment and achieve business objectives.
Requirements
  • 5 years of marketing experience with a proven track record in product marketing, preferably within the cybersecurity industry.
  • Demonstrated expertise in translating complex technical information into clear and compelling messaging for various target audiences.
  • Exceptional communication and presentation skills, with the ability to articulate ideas clearly, concisely, and persuasively.
  • Strong analytical and problem-solving skills, with a data-driven decision-making and campaign optimization approach.
  • Excellent teamwork and collaboration skills, effectively working cross-functionally with product, sales, and other teams.
  • Passion for technology and a deep understanding of customer needs and buying journeys.
What We Offer
  • Talented and experienced teammates.
  • Private health insurance.
  • Remote working environment.
  • SOCRadar Academy E-learning Platform.
  • Birthday and October Security Awareness Month Day off.