Product Marketing Leader for Global Automation and Communications
1 month ago
Hitachi Energy is seeking a Product Marketing Leader for its Global Product Group (GPG), Automation & Communications (AC). This role will be responsible for the internal and external marketing of the Automation & Communication portfolio of technology and services, globally.
The successful candidate will build and maintain a culture of tight collaboration with key stakeholders, including product management and sales leadership. They will lead the Marketing and Communications strategy and planning process for the GPG to ensure that the investment plan is optimized to achieve short- and long-term business objectives.
The Product Marketing Leader will partner with the global marketing and communications organizations - at the business and corporate level - to ensure that the AC portfolio is well-represented and properly positioned, from digital presence to in-person events.
Key responsibilities include:
- Building relationships with cross-functional product leadership to drive interlock and alignment with the marketing and communications organization.
- Developing and recommending product positioning and promotional strategies to produce the highest possible long-term market share.
- Partnering with Marketing and Communications - at the BU and corporate level - to deploy marketing and communications activities to achieve growth targets globally.
- Completing the portfolio's documentation library to support internal and external promotion and content creation.
- Building and leading the creation of, as well as supporting the maintenance of, portfolio content in support of sales, marketing and communications: website, MarCom materials, core customer references; and sales enablement fundamentals.
- Leading the product launch strategy for the entire portfolio, ensuring to optimize resources internally, and maximize impact externally.
- Maintaining a pulse of the market by reviewing research produced internally, as well as monitoring externally, to ensure proper adjustments are made to the marketing strategy to meet changing market and competitive conditions.
- Ensuring the AC GPG garners resourcing required to meet marketing and communications objectives.
- Leading the continuous evaluation of marketing and communications investments to fine-tune the marketing mix, portfolio messaging, and positioning and take corrective action when necessary.
- Supporting the inclusion of the AC GPG in cross-functional and cross-BU conversation to ensure long-term potential of participation and representation in new market segments.
Requirements include:
- Bachelor's degree in engineering, marketing, communications, or business and 10-12 years experience in product management or marketing.
- Strong technical acumen, with knowledge of industrial automation and communications required.
- Exceptional executive-level writing and presentation skills.
- Ability to analyze and interpret scientific and technical journals, financial reports, and legal documents.
- Experience in analyzing marketing and sales data and using metrics extensively to evaluate, demonstrate, and support decision-making.
- Hands-on experience with Adobe Experience Manager and Analytics, AirTable, Power BI, and similar platforms and tools.
- Extensive experience in managing complex, long-range projects with multiple resources and stakeholders.
- Ability to navigate a fast-paced, complex, heavily matrixed global organization and earn exceptional levels of advocacy among collaborating teams and stakeholders.
Travel: Up to 25 percent of time.
Equal Opportunity Employer (EOE)-Females/Minorities/Protected Veterans/Individuals with Disabilities.
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