Product Marketing Content Specialist

5 days ago

Houston, Texas, United States Gainwell Technologies Full time
Product Marketing Content Manager Job Description

Gainwell Technologies is seeking a highly skilled Product Marketing Content Manager to develop compelling and persuasive content that supports our product marketing initiatives.

This role will focus on translating complex product features and benefits into clear, value-driven content that drives engagement and showcases Gainwell's differentiation to public health and Medicaid decision-makers.

The ideal candidate will have experience creating product-centric content such as solution messaging and positioning frameworks, case studies, sales collateral, presentations, and white papers, ensuring all content is aligned with Gainwell's product positioning and go-to-market strategies.

Key Responsibilities:
  • Develop high-quality content that clearly communicates the value of Gainwell's solutions, including product briefs, white papers, case studies, sales enablement materials, video scripts, and more.
  • Work closely with the product marketing team to align content with product strategy and messaging.
  • Collaborate with thought leadership content team to ensure consistent messaging that positions Gainwell as an innovator in public health and Medicaid technology and speaks to industry trends and challenges.
  • Use analytics and performance data to measure the effectiveness of product-centric content and make data-driven recommendations for future content strategy improvements.
  • Ensure that product-centric content is optimized for search engines and aligned with SEO best practices to maximize reach and visibility.
  • Maintain an organized repository of product content, ensuring it is up-to-date, accurate, and readily available for marketing and sales teams.
Requirements:
  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • ~5+ years of experience in product marketing content creation, preferably within healthcare, public sector, or technology industries.
  • Strong writing and editing skills with a proven ability to create content that simplifies complex concepts and resonates with target audiences.
  • Experience collaborating with product marketing teams to align content with product strategy and messaging.
  • Strong project management skills with the ability to handle multiple projects and deadlines.
  • Knowledge of SEO best practices and content optimization is preferred.
  • Experience in healthcare public sector marketing is a plus.

Gainwell Technologies is a remote-friendly company that values work flexibility, learning, and career development. We offer a generous, flexible vacation policy, a 401(k) employer match, comprehensive health benefits, and educational assistance. We also have a variety of leadership and technical development academies to help build your skills and capabilities.

We are proud to be an Equal Opportunity Employer, where all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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