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Ecommerce Operations Manager

2 months ago

Duluth, Minnesota, United States Corsair Full time
About the Role

We are seeking a highly skilled and experienced Ecommerce Operations Manager to join our team at Corsair. As a key member of our marketing team, you will play a pivotal role in driving qualified traffic to our website and driving our direct-to-consumer business through data-driven product merchandising, promotional planning, and consumer journey development.

Key Responsibilities
  • Strategic Promotion and Campaign Planning:
    • Lead the development and management of our yearly promotion and campaign calendar, ensuring that monthly and quarterly focuses align with overall business objectives and are communicated effectively across teams.
    • Collaborate closely with team leads to align on strategic directions for monthly campaigns and promotions.
    • Develop and manage promotional forecasts using ASP and unit sales targets to project promo lift.
    • Formulate and execute e-commerce channel strategies that align campaigns, promotions, new product introductions, and partnership executions.
  • Comprehensive Asset Management:
    • Design and oversee the execution of a master asset calendar, strategically positioning homepage, landing page, and promotional content to maximize customer engagement and conversion.
    • Drive the creation of high-impact creative assets by submitting detailed briefs and ensuring that all materials are aligned with the brand's vision and strategic objectives.
  • Performance Insights:
    • Synthesize and present performance recaps of promotions, offering strategic insights to the performance team and making data-driven recommendations to optimize future initiatives.
    • Monitor KPIs and prepare regular reports for management, highlighting key findings and performance trends.
  • Project and Process Leadership:
    • Lead the strategic planning and execution of e-commerce projects, from managing sprint boards to coordinating complex website tasks, ensuring that all initiatives are delivered on time and within scope.
    • Spearhead the development and implementation of new content management processes in Prismic, optimizing workflows and delegating tasks to maximize efficiency.
  • Optimization and Innovation in E-Commerce Tools:
    • Strategically manage the implementation of promotions in Magento, leveraging cart price rules to enhance customer experience and drive sales.
    • Lead the strategic setup and analysis of A/B testing, using insights to continuously improve and refine e-commerce performance.
  • E-Commerce Growth and Development:
    • Advocate for and present strategic e-commerce merchandising initiatives that are designed to drive significant business growth and enhance the customer experience.
    • Oversee the intake and evaluation of new website requests, ensuring that all initiatives align with strategic business goals and deliver measurable value.
  • Team Leadership and Innovation:
    • Mentor and develop an E-Commerce Coordinator, fostering a culture of continuous learning and strategic thinking within the team.
    • Lead the strategic adoption of new SaaS tools, ensuring that all implementations align with broader e-commerce strategies and deliver measurable business outcomes.
Requirements
  • 5-7 years of DTC ecommerce experience in e-commerce operations, digital product management, and digital marketing.
  • Strong analytical skills with a proven ability to use data to drive strategic decisions.
  • In-depth experience working in e-commerce platforms such as Shopify and Prismic CMS.
  • Experience with A/B testing, conversion rate optimization, and improving user experience.
  • Excellent communication and teamwork skills, with an ability to work collaboratively across various departments.
  • Proficiency in digital analytics platforms such as GA4 and CrazyEgg.
  • Demonstrated project management skills with an ability to manage multiple projects in a fast-paced environment.
  • Passion for gaming and a good understanding of the gaming community and trends.
  • Bachelor's degree in marketing, business, or related field.