Digital Marketing Strategist

2 weeks ago


Reston, Virginia, United States Pique Full time

About Pique

We're a pioneering DTC eCommerce brand that's revolutionizing the beauty and wellness industry with our innovative supplements and data-driven approach. Our mission is to empower our team members to become world-class experts and cultivate a culture of leadership and excellence.

Job Overview

We're seeking a seasoned Performance Marketing Manager to lead our paid social media efforts and drive profitable customer acquisition. This role requires a strategic thinker with expertise in managing large-scale paid media campaigns, creative testing, and conversion optimization.

Key Responsibilities

  • Develop and execute paid social media strategies to drive growth and profitability
  • Collaborate with cross-functional teams to create high-performing creative assets and optimize landing pages
  • Design and implement A/B testing and measurement techniques to inform data-driven decisions
  • Stay up-to-date with industry trends and best practices in paid social advertising
  • Lead and motivate a team of performance creative marketers to achieve exceptional results

Requirements

  • 5+ years of experience in managing paid social media budgets for DTC eCommerce brands
  • Proven track record of integrating efficient acquisition campaigns with sophisticated brand messaging and audience strategies
  • Strong analytical skills and ability to analyze raw data, draw conclusions, and develop actionable recommendations
  • Excellent leadership and communication skills to drive results and collaborate with cross-functional teams


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