Digital Marketing Strategist
2 weeks ago
About Pique
We're a pioneering DTC eCommerce brand that's revolutionizing the beauty and wellness industry with our innovative supplements and data-driven approach. Our mission is to empower our team members to become world-class experts and cultivate a culture of leadership and excellence.
Job Overview
We're seeking a seasoned Performance Marketing Manager to lead our paid social media efforts and drive profitable customer acquisition. This role requires a strategic thinker with expertise in managing large-scale paid media campaigns, creative testing, and conversion optimization.
Key Responsibilities
- Develop and execute paid social media strategies to drive growth and profitability
- Collaborate with cross-functional teams to create high-performing creative assets and optimize landing pages
- Design and implement A/B testing and measurement techniques to inform data-driven decisions
- Stay up-to-date with industry trends and best practices in paid social advertising
- Lead and motivate a team of performance creative marketers to achieve exceptional results
Requirements
- 5+ years of experience in managing paid social media budgets for DTC eCommerce brands
- Proven track record of integrating efficient acquisition campaigns with sophisticated brand messaging and audience strategies
- Strong analytical skills and ability to analyze raw data, draw conclusions, and develop actionable recommendations
- Excellent leadership and communication skills to drive results and collaborate with cross-functional teams
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