Digital Marketing and Communications Director

3 weeks ago

Chicago, Illinois, United States University of Chicago Booth School of Business Full time

Job Summary: The University of Chicago Booth School of Business is seeking an Associate Director, Digital Marketing and Communications to drive digital strategy and bring external awareness to the Polsky Center's programs, startups, and mission.

Key Responsibilities:

  • Execute best-in-class digital marketing communications to achieve the Center's goals for events and programs across a range of audiences.
  • Leverage data and analytics to drive event and program goals, raise general awareness of the Polsky Center, and achieve larger business goals.
  • Collaborate with the Chicago Booth Entrepreneurial Programs team, the Polsky Deep Tech Ventures team, the Polsky Exchange, the Polsky Science and Technology Commercialization team, and other University of Chicago communicators across campus.
  • Manage and deploy Polsky Center email marketing campaigns and audience-based newsletters related to specific programs, events, and other offerings.
  • Maintain the Polsky Center's social media channels, including LinkedIn, X, and Instagram, and recommend, design, and execute various social media campaigns to support event registrations, audience development, awareness and engagement, sales and marketing, and other activities.
  • Maintain the Polsky Center's website (WordPress) in collaboration with external vendors and work with program managers to ensure timely updates to program pages, event calendars, and registration pages.

Requirements:

  • Bachelor's degree required.
  • A minimum of three years of public relations, marketing, sales, journalism, digital storytelling, website management, or social media experience required.
  • Experience representing a brand via social channels, including LinkedIn, X, and Instagram required.
  • Experience creating and overseeing paid social media advertising campaigns for targeted audiences, with an understanding of targeting, split testing, and different ad formats preferred.
  • Prior experience working with Canva, Adobe Creative Suite, or other graphic design programs preferred.
  • Experience with digital storytelling such as podcasts and willingness to adopt new technologies for digital marketing success preferred.
  • Photography and video experience preferred.
  • Proficiency in Microsoft Office (Word, PowerPoint, Excel) required.
  • Excellent written and verbal communication skills required.
  • Resourcefulness, creativity, detail orientation, and the ability to work independently required.
  • Ability to effectively multi-task under deadlines and ask questions required.
  • Ability to work effectively and collaboratively across all levels of the organization required.
  • Demonstrated excellent customer service skills required.
  • Willingness to take on additional duties, as assigned, required.
  • Understanding of the Polsky Center's programs, resources, mission, and goals preferred.
  • Ability to travel between Hyde Park locations, downtown Chicago, and flexibility to occasionally work late or start early for the Polsky Center events required.

Equal Opportunity Employer: The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law.

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