Digital Marketing Director
4 weeks ago
WTTW Inc, a leading media organization, seeks an experienced Director of Digital Marketing to drive strategic marketing objectives and lead digital marketing efforts.
Key Responsibilities:- Create and execute digital marketing and fundraising initiatives to increase audience and membership, with a focus on streaming viewership and monthly donors.
- Manage lead generation and conversion goals to drive revenue growth while maximizing ROI.
- Manage budget and agency partners to optimize performance.
- Collaborate with marketing staff and internal creative services to lead content and design development for digital touchpoints.
- Optimize Google AdWords grant and propose strategic digital advertising budget.
- Own KPIs for digital/email marketing and leverage Google Analytics to track and optimize digital performance.
- Coordinate with direct response membership staff on omni-channel fundraising campaigns.
- Work with digital, database operations, and gift processing departments to assess and implement improvements to existing backend processes.
- Keep pulse on digital landscape and recommend new ideas and growth opportunities.
- 7-10 years of experience in digital marketing, with emphasis on direct response.
- Strong Microsoft Office skills, including hands-on knowledge of advanced features of Word, Excel, and PowerPoint.
- Proven success in managing digital advertising, including display, paid social, retargeting, and Google AdWords.
- Working knowledge of e-mail marketing platforms, CRM systems, content scheduling, Google Analytics, Facebook, and Twitter Analytics.
B.A. or B.S. degree in marketing, fundraising, or related field.
WTTW Inc is an Equal Opportunity Employer. We are passionate about building and sustaining an inclusive and equitable working environment for all staff.
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Digital Marketing Director
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Chicago, Illinois, United States WTTW Inc Full timeJob Title: Director of Digital MarketingWTTW Inc, a leading media organization, seeks an experienced Director of Digital Marketing to drive strategic marketing objectives and lead digital marketing efforts.Key Responsibilities:Create and execute digital marketing campaigns to increase audience and membership, with a focus on streaming viewership and monthly...
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