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Regional Marketing Coordinator for Restaurants

2 months ago

Atlanta, Georgia, United States Snooze Full time

About Snooze

At Snooze, we redefine breakfast. From unique Benedicts to refreshing Bloodys, our goal is to enhance your dining experience. We are dedicated to improving our communities and the environment, contributing over $750K in donations and implementing robust composting and recycling initiatives. Our responsible sourcing practices ensure that your breakfast choices positively impact the world. We prioritize our people, or 'Snoozers', fostering a safe and welcoming work environment that encourages personal growth and excellence. Are you ready to be part of our journey?

Role Overview

The Local Restaurant Marketing Manager is tasked with crafting and implementing marketing strategies that elevate brand visibility, engage guests, and drive sales for Snooze locations in the Atlanta-metro area. This position demands a strategic mindset, exceptional project management capabilities, and the ability to effectively communicate the Snooze brand within the community. A thorough understanding of the Atlanta market and its neighborhoods is essential for success in this role.

Key Responsibilities

  • Market Research: Conduct comprehensive research to identify trends, target demographics, competitive landscape, and community engagement opportunities. Utilize findings to shape local marketing strategies.
  • Strategic Planning: Develop annual marketing strategies that enhance brand recognition, increase foot traffic, and create new sales channels, ensuring alignment with corporate marketing goals.
  • Marketing Execution: Implement field marketing initiatives, adjusting strategies as necessary to meet business needs. This includes community partnerships, influencer collaborations, and promotional activities.
  • Collaboration: Build strong relationships with internal teams and external partners. Work closely with restaurant management to optimize marketing efforts and ensure operational support.
  • Vendor Coordination: Manage relationships with local vendors and agencies to ensure effective execution of marketing campaigns.
  • Budget Oversight: Oversee the local marketing budget, ensuring efficient resource allocation and adherence to financial objectives.
  • Performance Evaluation: Track and analyze the success of marketing initiatives, using data to refine strategies.
  • Compliance: Ensure all marketing activities adhere to company policies and local regulations.
  • Organizational Management: Maintain a comprehensive marketing calendar that includes events, promotions, and collaborations.

Candidate Profile

  • Strong written and verbal communication skills.
  • Positive attitude that resonates through all forms of communication.
  • Proficient storyteller with a deep understanding of the Snooze brand.
  • Excellent organizational skills with the ability to manage multiple projects and meet deadlines.
  • Proficient in Microsoft Office Suite and other relevant tools.
  • Ability to cultivate genuine relationships with stakeholders.
  • Strong problem-solving skills with a proactive approach.
  • Self-motivated individual who thrives in a dynamic environment.
  • Familiarity with the Atlanta Metro area and its neighborhoods.
  • Creative thinker with a strategic marketing approach.
  • Ability to maintain a positive demeanor in challenging situations.

Qualifications

  • Authorization to work in the United States.
  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
  • Minimum of 3 years of marketing experience, particularly in field marketing or related roles, preferably in the restaurant or hospitality sector.

Additional Requirements

  • Ability to work 45 to 55 hours per week.
  • Willingness to travel approximately 10% of the time.
  • Home base in Atlanta, GA, with expectations for in-market presence.

Compensation

The salary range for this position is between $70,000 and $90,000 annually, depending on experience and qualifications. This range is part of a comprehensive compensation package offered by Snooze.