Area Marketing Coordinator

6 days ago

Atlanta, Georgia, United States Corestaff Services Full time

Contract Role with Corestaff Services

We are seeking a highly skilled and organized Area Marketing Coordinator to support our dealer marketing activities within the Area. As a key member of our team, you will be responsible for creating, tracking, and implementing dealer advertising, marketing, customer retention, and event activities to increase brand awareness and strength.

Key Responsibilities:

  • Develop local dealer event concepts in coordination with the Area Marketing Manager and dealer marketing agency, ensuring alignment with Porsche Corporate Identity guidelines.
  • Support the Area Team by analyzing dealer marketing needs and utilizing the Porsche Dealer Marketing Services (PDMS) program to support these activities.
  • Develop and implement marketing strategies to promote the company's brand awareness within the Area, analyzing and compiling competitive marketing data to provide optimal market positioning.
  • Provide PDMS Representatives with support and coordination for improved marketing activities within their Region/Area, conducting periodic evaluations of projects, campaigns, and activities to develop market assessments and build corporate/dealership relationships.
  • Assist in the creation, implementation, and continuation of the PDMS program, contributing to the attainment and growth of PCNA's sales objectives and proper brand representation.
  • Lead and participate in the development of strategic direction and program implementation of key customer retention marketing solutions with cross-functional teams within PCA, PAG, and external vendors.
  • Support the Area Team in creating, implementing, and attending special events, promotions, and meetings to promote the PDMS program, including sports car races, concours events, and auto shows.
  • Compile and maintain a dealer marketing event calendar in collaboration with the Area Teams to ensure sustained marketing opportunities within the Area.
  • Contribute to the achievement of the Area dealers' PDMS Fund Utilization goals and objectives, ensuring adherence to CI guidelines in all dealer marketing materials and communications.
  • Conceptualize, actualize, and manage an area marketing fleet of up to 18 cars, used to transport throughout the area to support dealer and area events.
  • Ensure proper usage of, awareness of, and compliance with Information Technology security policies at Porsche Cars North America.
  • Retain electronic documents, business confidential information, and demonstrate an understanding of the need to safeguard competitive information in both electronic and non-electronic formats.

Requirements:

  • College degree in Business or Marketing, or equivalent education and experience.

Skills:

  • Excellent oral and written communication skills.
  • Excellent analytical and record-keeping skills.
  • Organized, highly detailed, with the ability to multi-task.
  • Proficient in Microsoft Suite.
  • Willing and able to travel, including overnight.

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