Product Marketing Manager

4 weeks ago

Washington, Washington, D.C., United States Sandata Technologies Full time

About Sandata Technologies

Sandata Technologies is a leading provider of software technology solutions serving home care and I/DD agencies, managed care organizations, and state payer programs throughout the United States. Our solution has been implemented by 15,000 Provider Agencies, 19 State Payers, and 50 MCO Payers to ensure their compliance with changes in regulatory requirements and ongoing complexities.

Why Work Here

At Sandata, we are committed to creating a real and measurable Diversity, Equity, and Inclusion initiative. We strive to create a work culture where we celebrate, respect, and appreciate our unique diverse stories. We care about our employees as individuals and work to build equity in our people, systems, and processes.

Job Summary

We are seeking a collaborative, creative, and agile Product Marketing Manager to help tell our compelling product stories to our target audiences and drive success. The ideal candidate will be a strategic thinker who can connect the dots between product market fit and customer needs.

Responsibilities

  • Develop and execute go-to-market strategies and marketing plans for new and existing products, including positioning, messaging, and launch tactics.
  • Collaborate with product, sales, engineering, and other teams to align marketing strategies with product capabilities and business objectives.
  • Create compelling marketing materials and sales enablement tools, including collateral, presentations, case studies, and whitepapers.
  • Leverage digital channels to enhance product visibility and lead generation.
  • Monitor and analyze market and campaign performance to refine strategies and report on key metrics.
  • Collaborate with internal and external stakeholders to ensure consistent and effective messaging.

Requirements

  • Bachelor's degree in business, marketing, or communications.
  • Minimum of three years of experience in product marketing, preferably in the homecare or healthcare industries.
  • Experience navigating complex organizations and a high level of comfort with fast-paced environments.
  • Proficiency in marketing tools and software, including CRM systems, email marketing platforms, and Microsoft Office Suite.
  • Strong project management skills with the ability to manage multiple tasks and priorities.
  • Excellent written and verbal communication skills.
  • Detail-oriented with a high degree of accuracy.
  • Creative thinker with the ability to contribute innovative ideas to marketing campaigns.
  • Strong interpersonal skills and the ability to work collaboratively within a team environment.

Perks and Benefits

  • Medical, dental, and vision coverage.
  • Flexible Spending Account for health and dependent care.
  • Health Savings Account.
  • BenefitsVIP/Health Advocate.
  • Company paid Life insurance and STD.
  • 401(k) Plan.
  • Aflac STD, LTD, Critical Illness, Hospital, and Accident insurance.
  • Employee Assistance Program.
  • Tuition reimbursement & paid certification programs.
  • In-house product training programs.
  • Catalog of training courses for skills development.
  • Career Pathing for every department.
  • Employee Resource Groups (BIPOC, LGBTQ, Women, Military Veterans).
  • Paid vacation, sick days, and holidays.
  • Paid lunch break.
  • Employee discounts and company perks.
  • Casual work environment.
  • Remote work.
  • Frequent employee events and fun social clubs.

Sandata Technologies is an Equal Opportunity Employer M/F/Disabled/Vet

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