Director of Technical Marketing

3 days ago

Hartford, Connecticut, United States Fujifilm Full time
Job Title: Director of Technical Marketing

Fujifilm is seeking a highly skilled Director of Technical Marketing to lead the development and execution of technical marketing strategies for motion production cameras and lenses.

Key Responsibilities:
  • Develop and implement comprehensive technical marketing strategies to align with overall business goals and objectives.
  • Identify key technical features and benefits of motion production cameras and lenses and create compelling technical marketing messages to communicate these to target audiences.
  • Lead the technical aspect of product launches, including the creation of technical documentation, positioning documents, presentations, and demonstrations.
  • Coordinate with the marketing team to develop and execute marketing campaigns that highlight the technical capabilities of motion production cameras and lenses.
  • Develop high-quality technical content, including whitepapers, case studies, webinars, and videos, to educate and engage potential customers.
  • Act as the primary technical liaison for key customers and partners, providing technical support and addressing inquiries related to motion production cameras and lenses.
  • Conduct technical training sessions and workshops for customers, partners, and internal teams to enhance product understanding and adoption.
  • Conduct market research to understand industry trends, customer needs, and competitive landscape.
  • Analyze technical marketing performance metrics and provide insights and recommendations for continuous improvement.
  • Work closely with product development, sales, and marketing teams to ensure technical marketing efforts are aligned with product development and sales strategies.
  • Provide technical input and support for sales and marketing initiatives, including trade shows, events, and online marketing activities.
  • Stay updated on the latest advancements in cinema camera and broadcast optics technology and industry standards.
  • Serve as the in-house technical expert for motion production cameras and lenses, providing guidance and support to internal teams.
  • Enhance the company's reputation as a leader in cinema camera and broadcast optics technology by participating in industry events, speaking engagements, and contributing to industry publications.
  • Develop and maintain strong relationships with industry influencers, media, and technical communities.
  • Oversee the execution of comprehensive field marketing initiatives to drive sales and brand awareness for motion production cameras and lenses.
  • Ensure that field marketing activities align with overall marketing strategies and objectives.
  • Manage and provide leadership to the Senior Field Marketing Manager and the Field Marketing Team.
  • Ensure that the team is effectively trained, supported, and equipped to carry out their roles.
  • Conduct regular performance reviews, provide feedback, and support professional development for team members.
Requirements:
  • Bachelor's degree and advance degree preferred.
  • 10+ years industry experience; 8-10 year of motion production related experience.
  • Ability to research and analyze various different types of data and make sound business judgments focused on achieving results.
  • Ability to prioritize work and sales opportunities.
Desired Skills:
  • Highly focused and results-oriented; able to identify goals and priorities and resolve issues in initial stages.
  • Demonstrated ability to work independently and in a close team environment, self starter who can motivate others.
  • Understand how to closely manage and cultivate an ongoing pipeline for B-to-C and B-to-B sales channels.
  • Possess exceptional communication/interpersonal, analytical and problem solving, and technical skills.
  • Proficient computer skills using Word, Excel, PowerPoint, and Outlook.
  • Effective Time Management skills.
  • Extensive hands-on experience in the areas of sales and marketing.
Salary and Benefits:
  • $120,000 depending on experience.
  • Medical, Dental, Vision.
  • Life Insurance.
  • 401k.
  • Paid Time Off.

Fujifilm is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, and any other status protected by federal, state, or local law.

To all agencies: Please, no phone calls or emails to any employee of Fujifilm about this requisition. All resumes submitted by search firms/employment agencies to any employee at Fujifilm via-email, the internet or in any form and any method will be deemed the sole property of Fujifilm, unless such search firms/employment agencies were engaged by Fujifilm for this requisition and a valid agreement with Fujifilm is in place. In the event a candidate who was submitted outside of the Fujifilm agency engagement process is hired, no fee or payment of any kind will be paid.

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