Senior Director of Growth Marketing

18 hours ago


Hartford, Connecticut, United States Hach Full time
About the Role:

The Senior Director of Growth Marketing is responsible for developing and executing innovative marketing strategies to drive business growth, customer acquisition, and brand awareness. This role will lead a team of marketing professionals in analyzing real-time results, optimizing campaigns, and accelerating growth.

Key Responsibilities:
  • Develop and execute multi-channel marketing plans to achieve growth goals
  • Lead a team of marketing professionals in executing paid search, social, programmatic, and affiliate campaigns
  • Stay ahead of the curve by identifying new opportunities to boost customer acquisition and increase lifetime value
  • Develop A/B and multivariate testing plans to continuously refine campaigns and optimize for conversions
  • Evaluate and implement MarTech/AdTech solutions to drive performance and streamline marketing operations
Requirements:
  • Bachelor's degree in Marketing, Business, or Communications (Master's preferred)
  • 10+ years of leadership and marketing experience, including leading global teams
  • Proven track record of developing and executing successful marketing campaigns across multiple channels
  • Strong experience in leading diverse marketing teams and managing large, complex budgets
  • Deep understanding of MarTech and AdTech solutions with a data-driven approach to problem-solving
About Hach:

Hach is a global leader in essential technology solutions, committed to making water analysis better, faster, simpler, and more informative. As part of our team, you'll make an immediate, measurable impact on a global scale by enabling the world's everyday water needs.

We value your authenticity and want your talents to shine. Join us in our mission to ensure water quality for people around the world.



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