Marketing Director

2 days ago


East Hartford, Connecticut, United States English Meadows Senior Living Full time
Job Opportunity

English Meadows Senior Living is seeking a talented and experienced Marketing Director to join our senior living community team.

The successful candidate will be responsible for developing and executing a comprehensive marketing strategy to increase occupancy, enhance English Meadows brand awareness, and strengthen our community's reputation in the area and beyond.

Key Responsibilities:

  • Develop and execute a comprehensive marketing strategy that supports the goals of the community and drives occupancy growth
  • Collaborate with the Vice-President of Sales and Marketing to develop and implement targeted marketing campaigns that generate leads and convert them into move-ins
  • Plan and oversee the execution of events and outreach efforts to build brand awareness and strengthen relationships with local referral sources and other key stakeholders
  • Manage the community's online presence, including the website, social media accounts, and online listings, ensuring all content is up-to-date, accurate, and engaging
  • Monitor and analyze marketing performance metrics to continually refine and optimize our marketing strategy and tactics
  • Work closely with the sales team to develop and implement effective sales strategies and processes
  • Manage the marketing budget and ensure all marketing activities are cost-effective and aligned with our overall business objectives

Requirements:

  • Bachelor's degree in marketing, Communications, or a related field (preferred, but not required)
  • 5+ years of experience in marketing, with a track record of success in a senior living or healthcare environment
  • Strong strategic thinking and problem-solving skills
  • Excellent written and verbal communication skills
  • Proven ability to collaborate effectively with cross-functional teams
  • Ability to manage multiple projects and priorities in a fast-paced environment
  • Proficiency in marketing automation tools and digital marketing channels
  • Knowledge of the senior living industry and regulations is a plus

Benefits:

  • Health Insurance
  • Dental Insurance
  • Paid Time Off
  • 401K
  • Team Member Giveaways
  • Sign-on Bonus
  • Referral Bonus
  • Supplemental Insurance
  • Rewards and Recognition Programs
  • Career Development

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