Digital Marketing Supervisor

1 month ago

New York, New York, United States Crossmedia Inc Full time
Job Title: Supervisor, Paid Search

About the Role:

We are seeking a highly skilled and experienced Supervisor to join our team and lead the development and implementation of comprehensive paid search strategies for key national clients. As a Supervisor, you will be responsible for overseeing the execution and optimization of paid search campaigns, managing monthly and daily spend activities, and collaborating with internal and external stakeholders to ensure cohesive and effective campaign execution.

Key Responsibilities:

  • Develop and implement comprehensive paid search strategies to meet client objectives
  • Execute and optimize paid search campaigns, including Search Engine Marketing (SEM), Google PMAX, Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns
  • Manage monthly and daily spend activities for assigned clients, ensuring efficient use of budget
  • Collaborate with internal and external stakeholders to ensure cohesive and effective campaign execution
  • Provide leadership and mentorship to junior team members, fostering a collaborative and growth-oriented team environment
  • Develop and implement testing strategies to continuously improve ad performance and client ROI

Requirements:

  • 4+ years of experience working with paid search and strategy, including hands-on experience in Google Ads, SA360, and other third-party management platforms
  • 1-2 years of experience working in e-commerce platforms like Amazon, Roundel, Walmart Connect, Criteo, Instacart, and Kroger
  • Experience working on enterprise brands focused on driving efficient sales, leads, and other key performance indicators
  • Experience running a variety of media tactics within those platforms, including SEM, GDN, Retargeting, Audience Targeting, and Shopping
  • Ability to manage monthly and daily spend activity on assigned clients, with a preference for six-figure monthly budgets

What We Offer:

  • Competitive salary range: $82k - $100k, commensurate with experience
  • Work from anywhere flexibility, including hybrid/remote office options
  • Open PTO policy and paid sabbaticals at significant milestone anniversaries
  • Fully-funded healthcare options and agency-wide physical & mental health support
  • 401(k) with company match, student loan relief program, and financial counseling support
  • Generous paid parental leave policy
  • Life milestone recognition & support
  • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy

Commitment to Diversity and Inclusion:

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture. We welcome applications from candidates of all backgrounds and are an equal opportunity employer.

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