SAAS Marketing Director

18 hours ago

New York, New York, United States Fulcrum Digital Full time
Job Description

About the Role

Fulcrum Digital is a leading business platform and digital engineering services company. We partner with global companies from diverse industries: fintech, insurance, higher education, and e-commerce. Our company has 1300+ employees, empowering 100+ global clients from its facilities in the US, LATAM, Europe, and India. With expertise in digital transformation, machine learning, and emerging technologies, we offer a consulting-led, integrated suite of enterprise-grade software products, services, and solutions.

The Marketing Director Role

We are seeking a dynamic and experienced Marketing Director to drive our marketing efforts and drive the growth of our SaaS culinary platform. The ideal candidate will have a passion for the culinary industry, a strong understanding of SaaS marketing, and a proven track record of driving results in a fast-paced environment.

Key Responsibilities

  • Develop and implement comprehensive marketing strategies to drive user acquisition, retention, and engagement on our SaaS culinary platform, with a focus on food contracting business.
  • Generate inbounds lead which is linked to the revenue targets for the company.
  • Focus on Partner marketing, analyze market and formulate suitable partnership and create a marketplace.
  • Collaborate with cross-functional teams including product, sales, and customer success to align marketing efforts with business objectives.
  • Identifying and positioning our products in new geography/markets.
  • Collaborate with the management and the finance team to regulate the pricing strategy.
  • Lead the development of marketing collateral, including website content, blog posts, case studies, whitepapers, and social media content, highlighting the benefits of our culinary suite for self-operators and food contractors.
  • Manage digital marketing campaigns across various channels including email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising, targeting contract caterers and their customers.
  • Analyze key performance metrics and provide insights to optimize marketing campaigns and drive continuous improvement, with a focus on maximizing the impact of our culinary suite.
  • Conduct market research and stay abreast of industry trends to identify opportunities for growth and innovation, particularly in the food contract management sector.
  • Build and maintain relationships with key industry stakeholders, influencers, and partners in the contract catering industry to support marketing initiatives and enhance brand visibility.
  • Manage marketing budget effectively, allocate resources efficiently, and ensure ROI targets are met for marketing efforts targeting contract caterers.
  • Lead and mentor a high-performing marketing team, fostering a culture of collaboration, creativity, and accountability.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
  • Minimum of 7 years of experience in marketing, with at least 3 years of experience in a leadership role, preferably in the SaaS or culinary industry.
  • Proven track record of developing and executing successful marketing strategies that drive user acquisition, retention, and engagement, with experience in the contract catering sector preferred.
  • Strong understanding of digital marketing tactics including email marketing, social media marketing, SEO, PPC advertising, and content marketing.
  • Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Exceptional communication skills with the ability to effectively communicate ideas and collaborate with cross-functional teams.
  • Demonstrated leadership ability with experience managing and mentoring a team of marketers.
  • Passion for the culinary industry and a deep understanding of culinary trends and preferences, with a focus on the contract catering sector.
  • Creative thinker with a strong attention to detail and the ability to thrive in a fast-paced, dynamic environment.

About Fulcrum Digital

Fulcrum Digital is a leading business platform and digital engineering services company. We partner with global companies from diverse industries: fintech, insurance, higher education, and e-commerce. Our company has 1300+ employees, empowering 100+ global clients from its facilities in the US, LATAM, Europe, and India. With expertise in digital transformation, machine learning, and emerging technologies, we offer a consulting-led, integrated suite of enterprise-grade software products, services, and solutions.

Visit Our Website

Please visit our culinary digital website: culinarydigital.com

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