Digital Marketing Director
21 hours ago
Location: Boston, (Hybrid)
Reports to: Head of Investment Products
Job Summary
The Director-to-Vice President of Digital Marketing will spearhead the digital marketing initiatives for investment products targeted at both B2B clients and High Net Worth Individuals. This role requires a dynamic leader with a proven track record in creating and implementing a digital marketing vision, championing it with key stakeholders, and driving successful digital marketing strategies. The ideal candidate will have a deep understanding of the investment sector, a data-driven approach to marketing, and a visionary mindset to lead the digital transformation of our marketing programs.
Key ResponsibilitiesStrategy Development and Implementation
- Develop and champion a comprehensive digital marketing vision and strategy.
- Establish digital marketing as the core of our marketing programs, driving initiatives to enhance digital engagement and lead generation.
- Create a 3-5 year digital roadmap aligning with business goals and market trends.
- Design and implement effective digital marketing campaigns, optimizing for current best practices and algorithm changes.
- Foster an analytics-based marketing culture, identifying KPIs, and implementing robust reporting to measure ROI.
- Develop and manage a sophisticated social media strategy, utilizing knowledge of best practices and optimization techniques.
- Leverage sponsored and promoted social practices to amplify reach and engagement.
- Oversee content creation for digital platforms, ensuring alignment with brand voice and regulatory compliance.
- Design a seamless digital marketing user journey that nurtures leads through the sales funnel.
- Innovate the future vision for the company website, enhancing UX, user journeys, and product section organization.
- Implement effective email marketing strategies and tools.
- Evaluate and optimize the current marketing tech stack, recommending and implementing enhancements.
- Lead the integration and use of technologies such as Episerver CMS, Salesforce, Account Engagement, CVent, On24, and Seismic.
- Maintain expertise in SEO & SEM, video and audio technologies, and industry-specific tools.
- Stay current on industry best practices, emerging trends, and innovations, including AI applications.
- Serve as a business owner for the company website, partnering with development teams and employing Agile methodologies.
- Select and manage partnerships with external consultants and vendors.
- Foster a collaborative and partnership-oriented approach within the organization.
- Provide mentorship and growth opportunities for team members, developing their skills and capabilities.
- Exhibit an entrepreneurial attitude, continuously innovating and pushing the envelope with new ideas.
- Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
- 10+ years of experience in digital marketing, with a focus on investment products or financial services.
- Proven track record in creating and executing successful digital marketing strategies.
- Strong analytical skills with experience in measuring marketing performance and generating actionable insights.
- In-depth knowledge of social media best practices, email marketing, SEO & SEM, and digital advertising.
- Experience with relevant marketing technologies and platforms.
- Excellent leadership, communication, and collaboration skills.
- Entrepreneurial mindset with the ability to innovate and drive change.
-
Digital Marketing Strategist
3 weeks ago
New York, New York, United States Digital Matter Full timeDigital MatterWe're a leading data and digital media consultancy that empowers brands to take control of their digital marketing. Our team provides consulting and services in business transformation, privacy-first data strategy, and digital media buying.The RoleAs the Associate Director of Paid Social, you'll be responsible for managing a group of client...
-
Digital Marketing Director
3 weeks ago
New York, New York, United States VNS Health Full timeJob Title: Director, Digital MarketingAt VNS Health, we are seeking a highly skilled and experienced Director, Digital Marketing to lead our digital marketing efforts and drive business growth. The successful candidate will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with our business objectives and...
-
Digital Marketing Director
2 days ago
New York, New York, United States Winid Full timeAbout the RoleWe are seeking a highly skilled and experienced Digital Marketing & Media Director to join our team at Winid. As a key member of our digital marketing team, you will be responsible for developing and executing our digital marketing strategy, managing our social media presence, and creating engaging content to drive brand awareness and customer...
-
Digital Marketing Director
3 weeks ago
New York, New York, United States Winid Full timeAbout the RoleWe are seeking a highly skilled and experienced Director of Digital Marketing & Media to join our team at Winid. As a key member of our organization, you will be responsible for developing and executing our digital marketing strategy, driving brand growth, and fostering strong relationships with our stakeholders.Key ResponsibilitiesCreate and...
-
Digital Marketing Director
18 hours ago
New York, New York, United States Metropolitan Opera Full timeJob SummaryThe Metropolitan Opera seeks a highly skilled Digital Marketing Director to lead the development and implementation of our digital marketing strategy. This key role will be responsible for ensuring a cohesive brand presence across all interactive media channels, growing audiences and engagement, and utilizing digital channels to support marketing...
-
Digital Marketing Director
2 days ago
New York, New York, United States Winid Full timeAbout the RoleWe are seeking a highly skilled and strategic Director of Digital Marketing & Media to join our team at Winid. As a key member of our organization, you will be responsible for developing and executing our digital marketing strategy, driving brand growth, and fostering a culture of innovation and excellence.Key ResponsibilitiesDevelop and...
-
Digital Marketing Director
2 days ago
New York, New York, United States QuinStreet Full timeJob Title: Director of Digital MarketingQuinStreet is seeking a highly skilled Director of Digital Marketing to join our team. As a key member of our sales division, you will be responsible for developing and executing digital marketing strategies that drive business growth and revenue.Key Responsibilities:Develop and implement product positioning and...
-
Digital Marketing Director
2 days ago
New York, New York, United States The Computer Merchant, LTD (TCM) Full timeJob Title: Senior Director, Subscriber AcquisitionJob Overview:The Senior Director, Subscriber Acquisition will lead the development and execution of comprehensive acquisition marketing strategies to drive subscriber growth and meet business objectives. This role will oversee a team of acquisition marketing professionals, fostering a culture of innovation,...
-
Digital Marketing Coordinator
17 hours ago
New York, New York, United States January Digital Full timeAbout the RoleJanuary Digital is seeking a highly skilled and motivated Senior Coordinator to join our agency team. This role requires a collaborative and detail-oriented individual who is passionate about digital marketing and eager to learn and grow with our company.The ideal candidate will have a strong understanding of paid search, paid social,...
-
Digital Marketing Technology Director
2 weeks ago
New York, New York, United States Crunch Fitness Corporate Full timeJob Title: Director of Digital and Marketing TechnologyCrunch Fitness Corporate is seeking a highly skilled and experienced Director of Digital and Marketing Technology to lead the integration of our CRM (HubSpot) with digital marketing programs across all locations. As a key member of our team, you will be responsible for advancing and optimizing our...
-
Digital Marketing Director
3 weeks ago
New York, New York, United States M&C Saatchi Group Full timeAbout the RoleM&C Saatchi Performance is seeking an experienced Associate Director to lead our digital marketing efforts. As a key member of our team, you will be responsible for developing and executing strategic plans to drive business growth and deliver exceptional results for our clients.Key ResponsibilitiesDevelop and implement data-driven marketing...
-
Digital Marketing Strategist
3 weeks ago
New York, New York, United States MeanPug Digital Full time{"title": "Account Strategist Position", "description": "MeanPug Digital: A Full-Service Digital AgencyWe are a young and hungry digital agency specializing in legal services. Our team is small but we pack a mean punch, and we're looking for an Account Strategist to join our crew.Key ResponsibilitiesDevelop and implement digital marketing strategies to drive...
-
Digital Marketing Director
4 weeks ago
New York, New York, United States Agentur LOOP New Media GmbH Full timeJob Title: Account DirectorAt Agentur LOOP New Media GmbH, we're seeking a highly skilled Account Director to lead our social media campaigns and strategies for top consumer brands. As a key member of our US team, you'll be responsible for crafting and executing innovative social media activations, building strong client relationships, and driving business...
-
Digital Marketing Director
2 days ago
New York, New York, United States QuinStreet Full timeQuinStreet is a leader in vertical marketing and media online. We deliver the right leads at the right volume to thousands of industry-leading clients and business brands. As the Director of Digital Marketing, you will be responsible for developing Digital Marketing services and solutions for our B2B Technology sales division. Your focus will be on product...
-
Senior Director of Digital Marketing
2 weeks ago
New York, New York, United States LTIMindtree Full timeJob Title: Senior DirectorLTIMindtree is seeking a highly experienced Senior Director to lead our digital marketing efforts. As a key member of our team, you will be responsible for developing and implementing strategic marketing plans to drive business growth and customer engagement.Key Responsibilities:Develop and execute global marketing strategies to...
-
Digital Marketing Director
2 weeks ago
New York, New York, United States Agentur LOOP New Media GmbH Full timeJob Title: Account DirectorWe are seeking a highly skilled and experienced Account Director to join our team at Agentur LOOP New Media GmbH. As an Account Director, you will be responsible for leading and shaping social media campaigns and strategies for our top consumer brands.Key Responsibilities:Act as the primary point of contact for our US-based...
-
Digital Marketing Director
3 weeks ago
New York, New York, United States QuinStreet Full timeJob SummaryQuinStreet is seeking a highly skilled Digital Marketing Director to join our team. As a key member of our sales division, you will be responsible for developing and executing digital marketing strategies that drive business growth and revenue.About the RoleThis is a unique opportunity to work with a leading online marketing company, leveraging...
-
Digital Analytics Director
3 weeks ago
New York, New York, United States Sphere Digital Recruitment | Best Small Company 2022 Full timeAbout the RoleWe are seeking an experienced Digital Analytics Director to join our team at Sphere Digital Recruitment | Best Small Company 2022. As a key member of our Consulting team, you will be responsible for managing a team and analyzing client digital campaigns to identify areas for improvement.Key ResponsibilitiesConduct digital audits and reviews for...
-
Digital Marketing Director
4 weeks ago
New York, New York, United States Agentur LOOP New Media GmbH Full timeAccount DirectorAt Agentur LOOP New Media GmbH, we're seeking a seasoned Account Director to lead our social media campaigns and strategies for top consumer brands. As a key member of our US team, you'll be responsible for crafting and executing innovative social media activations that drive engagement and growth.Key Responsibilities:Develop and implement...
-
Digital Marketing Director
2 weeks ago
New York, New York, United States On Location Inc. Full timeAbout On Location Inc.On Location Inc. is a premium experience provider, offering world-class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion.We are the premier and official service provider to over 150 iconic rights holders, such as the IOC, NFL, NCAA, UFC, and PGA of...