Senior Marketing and Communications Executive

3 weeks ago


Charlotte, North Carolina, United States BNI Full time

About BNI

BNI, a partner company of BNI, is a business networking organization that helps leaders identify and develop business opportunities in a collaborative environment. Our core values are centered around building relationships, and we foster a personalized level of support that catalyzes commerce, nurtures networks, and fosters friendships. Our members generate measurable results through strategic connections, developed through regular structured meetings with select business professionals.

Job Summary

The Senior Marketing and Communications Executive plays a key leadership role in developing and implementing strategic marketing and communication initiatives to enhance the organization's brand awareness, reputation, and engagement with key stakeholders. This position oversees all aspects of marketing, including brand management, digital marketing, and communications. The Senior Marketing and Communications Executive collaborates closely with key positions within the Marketing Department and the Leadership Team to drive cohesive messaging and alignment with key audiences, including our franchise business owners and their employees, as well as our clients. This role requires a dynamic and strategic leader with strong communication skills and a proven track record in marketing and communications.

Roles and Responsibilities

  • Strategic Planning

Develop and implement comprehensive marketing and communications strategies aligned with organizational goals and objectives, driving business growth through data-driven decision making.

Brand Management

Oversee the development and maintenance of the organization's brand identity, ensuring consistency across all marketing materials and communication channels, and aligning with our core values and mission.

Marketing Campaigns

Lead the planning, execution, and evaluation of integrated marketing campaigns to drive brand awareness, engagement, retention, and support revenue generation in alignment with company strategies, leveraging digital channels and data analytics.

Content Creation

Manage the creation of compelling content for various channels, including digital platforms, social media, email marketing, and digital advertising, ensuring consistency in messaging and tone.

Internal Communications

Develop and implement internal communication strategies to ensure consistent messaging and alignment with our organizational values and objectives, fostering a culture of transparency and open communication.

Digital Marketing

Oversee digital marketing efforts, including website management, SEO/SEM, email marketing, social media, and online advertising campaigns, driving engagement and conversions.

Team Leadership

Provide leadership and guidance to the marketing and communications team, fostering a collaborative and high-performing work environment that aligns with our core values and mission.

Budget Management

Develop and manage marketing and communications budgets, allocating resources effectively to achieve strategic objectives and maximize ROI, ensuring transparency and accountability.

Performance Analysis

Monitor and analyze marketing and communication performance metrics, providing insights and recommendations for optimization and continuous improvement, driving data-driven decision making.

Salary

The estimated salary for this position is $90,000 - $120,000 per year, depending on experience and qualifications, and is a full-time, exempt paid position. This job requires a dynamic and strategic leader with strong communication skills and a proven track record in marketing and communications, with a minimum of 5+ years of experience in marketing or a related field, and a Bachelor's degree in marketing, communications, digital marketing, media relations, or a related field.

We are a company that focuses on Building Relationships

We are seeking a Senior Marketing and Communications Executive who is a strategic leader with strong communication skills and a proven track record in marketing and communications. The successful candidate will have a minimum of 5+ years of experience in marketing or a related field, and a Bachelor's degree in marketing, communications, digital marketing, media relations, or a related field. The estimated salary for this position is $90,000 - $120,000 per year, depending on experience and qualifications, and is a full-time, exempt paid position.



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