Senior Marketing Strategist
4 weeks ago
The Senior Marketing Strategist will develop and implement integrated marketing campaigns to drive brand awareness, sales revenue, and visual merchandising impacts in our retail footprint. This includes digital strategies to align with the company's overall business goals, increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence.
Key Responsibilities- Develop and execute marketing strategies that align with the company's goals and objectives.
- Collaborate with internal and external teams to develop and execute marketing campaigns.
- Utilize search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website.
- Analyze marketing data and metrics to measure campaign effectiveness and make data-driven decisions.
- Assist in the creation and management of the company's brand identity, including logo, messaging, and visual elements.
- Assist in the management of the company's social media presence and engage with customers and stakeholders.
- Stay up to date on the latest marketing trends and technologies to ensure the company remains competitive.
- Bachelor's degree in Marketing or related field.
- 5+ years' experience in Marketing, Business, or related field.
- Experience developing and executing marketing strategies for complex organizations.
- Knowledge of Marketing principles and best practices; branding guidelines and messaging consistency; market research techniques and analysis tools; legal compliance for using logos and trademarks.
- Strong understanding of digital marketing, including SEO, SEM, and social media marketing.
- Excellent communication and organizational skills, along with strong attention to detail in a fast-paced environment.
- Experience developing and executing integrated marketing campaigns.
- Project/traffic management experience a must.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with a variety of marketing channels, including print, digital, and social media.
- Experience with budgeting and expense management.
- Proficiency with marketing automation and CRM platforms.
- Strong project management skills.
- Located within commuting distance of the Charlotte, NC area.
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Digital Marketing Strategist
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Digital Marketing Strategist
4 weeks ago
Charlotte, North Carolina, United States CPI Security Full timeJob Title: Digital Marketing StrategistCPI Security is seeking a highly skilled Digital Marketing Strategist to drive digital growth and lead our customer acquisition efforts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with our business objectives.Key...
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Digital Marketing Strategist
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Charlotte, North Carolina, United States CPI Security Full timeJob Title: Digital Marketing StrategistCPI Security is seeking a highly skilled Digital Marketing Strategist to drive our digital marketing efforts and help us achieve our business goals.Key Responsibilities:Develop and execute a comprehensive digital marketing strategy to increase brand awareness and drive website traffic.Manage and optimize paid search...
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Digital Marketing Strategist
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Charlotte, North Carolina, United States CPI Security Full timeJob Title: Digital Marketing StrategistCPI Security is seeking a highly skilled Digital Marketing Strategist to drive digital growth and lead our customer acquisition efforts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with our business objectives.Key...
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