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Senior Vice President of Media Strategy

2 months ago

Lansing, Michigan, United States Zenith Full time
{"title": "Senior Vice President, Strategy", "description": "Job Summary

Zenith is seeking a highly skilled Senior Vice President, Strategy to lead our Media Planning and Strategy functions for a high-profile account. This individual will oversee the development, execution, and stewardship of integrated media plans to drive business growth.

Key Responsibilities
  • Lead a team in the development and execution of media strategies to advance client business
  • Oversee holistic account oversight and develop strategies to drive business growth
  • Bring thought leadership and new perspectives to drive innovation and growth
  • Manage a team to uncover and expand upon research insights to drive industry-leading innovation
  • Direct long-range planning and development of campaigns to ensure best use of organizational resources
  • Act as a catalyst to spark curiosity and innovation within the team and across all lines of business
  • Ensure connectivity with all relevant internal and external stakeholders
  • Drive best-in-class insight, data-informed strategy, and innovation
Requirements
  • B.A. or B.S., preferably in Marketing, Advertising, or related field
  • 12+ years of media planning experience
  • 5+ years in a management capacity
  • Agency experience highly preferred
  • Superior client service experience with proven ability to manage workflow of each media campaign
  • Strong grasp of the streaming ecosystem and OTT platforms
  • Experience with integrated, multi-media marketing projects with an emphasis on OTT/streaming space
  • Computer skills in Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
What We Offer

Zenith offers a dynamic and innovative work environment with opportunities for growth and development. We are committed to fostering a culture of collaboration, creativity, and excellence.

", "lang_code": "en-US"}