E-Commerce Strategy Director

4 days ago

Lansing, Michigan, United States Liquid Web Full time
Role Overview

As the Head of E-Commerce at Liquid Web, you will spearhead our eCommerce strategy, focusing on accelerating revenue growth, optimizing the end-to-end customer journey, and enhancing conversion across all digital touchpoints. This role demands a visionary leader who can seamlessly integrate technical expertise, user experience optimization, data-driven analytics, and growth strategies to deliver superior results.

Key Responsibilities
  • Develop and execute the overarching eCommerce strategy, setting a clear vision that aligns with business objectives and drives significant new acquisition growth
  • Lead initiatives to refine the digital customer experience, including website performance, chat engagement, lead generation, checkout flows, and the customer portal, ensuring a seamless and frictionless journey
  • Leverage advanced analytics, web tracking tools, and testing frameworks to monitor key performance indicators (KPIs) and continuously optimize the eCommerce funnel
  • Partner closely with Product, Engineering, Performance Marketing and Sales teams to drive alignment and execution of key eCommerce initiatives
  • Drive customer lifecycle strategy by developing and executing email nurture programs that engage, retain and grow our customer base across a family of brands
  • Provide strategic direction, mentorship, and development opportunities to high-performing eCommerce and Creative teams, fostering a culture of continuous improvement and innovation

Requirements
  • Bachelor's degree in Marketing, Business, Computer Science, or a related field
  • 10+ years of progressive eCommerce and CRO experience, with at least 3 years in a senior leadership capacity
  • Proven success in leading eCommerce operations with a track record of driving substantial growth and innovation
  • Expertise in advanced web analytics (e.g., Full Story) with proficiency in testing tools (e.g., Deep understanding of UX/UI principles, CRO best practices, and web development frameworks
  • Experience with CRM and marketing automation platforms (eg HubSpot, Marketo, Salesforce)
  • Experience managing eCommerce platforms and optimizing digital customer experiences
  • Strong strategic thinking, with the ability to translate business objectives into effective digital strategies
  • Exceptional communication, leadership, and stakeholder management skills, with a proven ability to Influence at all levels of the organization

What We Offer
  • Excellent Employer paid Benefits options - Medical, Dental, Vision, Prescription
  • Access to ongoing training

Equal Employment Opportunity Policy
Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.

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