Social Media Marketing Internship Opportunity

4 weeks ago


Lansing, Michigan, United States Michigan State University Federal Credit Union Full time
Job Description

As a Social Media Marketing Intern at Michigan State University Federal Credit Union, you will have the opportunity to develop your skills in social media strategy, content creation, and data analysis. You'll gain hands-on experience working with internal and external teams to execute and refine social media campaigns, enhance brand engagement, and support external communications.

Responsibilities
  • Assist in creating and scheduling social media content across various platforms, ensuring alignment with the content calendar and brand standards.
  • Support social media advertising efforts by assisting with campaign planning, execution, and performance tracking.
  • Monitor and engage with social media audiences by responding to comments and messages, fostering positive community engagement.
  • Help track and report social media metrics such as engagement, reach, impressions, and provide insights for campaign optimizations.
  • Collaborate with the Marketing and Communications team to support the content calendar for blog posts, newsletters, and external publications and campaigns.
  • Proofread and review social media copy and external communication materials to ensure consistent branding and accuracy.
  • Assist with content creation, including graphics, short videos, and post copy, using design tools like Canva or Adobe Spark.
  • Stay up-to-date on the latest social media trends and suggest innovative content ideas and platform strategies.
  • Participate in cross-departmental collaborations to align social media content with broader marketing campaigns and organizational goals.
  • Represent MSUFCU at campus and community events by engaging with members and promoting the credit union's brand and services.
  • Support various special projects and programs as needed, ensuring tasks are completed on time and meet quality standards.
Requirements
  • High school diploma required.
  • Actively pursuing an Associate or Bachelor's degree in digital marketing, marketing, communications, public relations, journalism, or a related field.
  • Excellent understanding of social media platforms and trends.
  • Proficient in using tools like M365 and social media scheduling platforms.
  • Strong verbal and written communication skills, with attention to detail and accuracy.
  • Experience with content creation tools preferred.
  • Demonstrated ability to work collaboratively in a team environment and take initiative.
  • Strong organizational skills, with the ability to prioritize tasks and meet deadlines.
  • Willingness to attend events outside of normal working hours, as needed.
  • Comfortable with public speaking and engaging with members and community stakeholders.
  • Willingness to seek continuous learning opportunities and adapt to feedback.
  • Creativity, innovation, and a proactive approach to problem-solving.
  • High level of integrity and professionalism, committed to producing quality work.


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