Digital Marketing Strategist

1 month ago


Philadelphia, Pennsylvania, United States Aramark Full time
Job Description

The Digital Marketing Specialist is responsible for creating and executing marketing campaigns to promote products and services, build brand awareness, and generate leads. They perform market research, analyze customer data, and collaborate with other departments.

Key Responsibilities
  • Develop and execute comprehensive digital marketing strategies to drive profitable growth.
  • Create engaging digital content, including videos, photos, and infographics, for marketing purposes.
  • Research and compile information for advertisements, newsletters, and other marketing materials.
  • Develop ecommerce standards and provide quality control for digitized material, and track statistics.
  • Oversee new product upload, categorization, and attribution in PIM.
  • Work with vendors to receive copy, image, and attribution information.
  • Collaborate with the Technology, Sales Enablement, and Finance Teams to gather metrics and ensure the right solutions and systems are in place.
  • Work collaboratively with Marketing and Brand Leaders to ensure development of the right programs and content.
  • Work collaboratively with the B2B Communication Teams to develop PR campaigns, case studies, and lists of implemented locations.
Requirements
  • Bachelor's Degree in marketing, digital communications, or related field from an accredited university.
  • Minimum of 2 years of digital marketing and e-commerce experience, plus program development and execution.
  • Expertise in digital platforms, including Adobe, Google Analytics, social media management tools, etc.
  • Demonstrated success planning, implementing, and optimizing digital marketing campaigns.
  • Data Analytics: Ability to interpret digital marketing data and social media trends with an eye to target potential roadblocks and formulate innovative marketing strategies.
  • Strong storytelling skills, conveying the vision and impact of digital solutions through data and visualization.
  • Demonstrated ability to communicate thoughtfully, in person and in writing, with business partners while facilitating consultative design discussions with stakeholders in both business and technology functions to translate business needs into solution designs.
Work Environment

Based at Aramark HQ Philadelphia with mandatory 3 days/week in office. Travel: 20%+



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