Senior Digital Strategy Manager
4 weeks ago
Position Overview:
AdTheorent is seeking a qualified and experienced professional to lead strategy, product marketing, platform demos, competitive analyses, and product roll-out for AdTheorent's Self-Service offering.
This individual will work directly with prospects and clients to pitch the platform, customize solutions, train users, and onboard organizations.
Responsibilities include maintaining a deep understanding of programmatic knowledge, trends, and competitor offerings, which will inform product strategy and help maintain AdTheorent's competitive edge.
Key responsibilities include:
- Maintain active competitive landscape and analysis.
- Refine the positioning of AdTheorent's Self-Service offering in a competitive market.
- Collaborate with sales and marketing teams on strategic self-service DSP business pitches.
- Develop the go-to-market plan for new product releases.
- Partner with the Sales team on strategic Self-Service client proposals.
- Create an immersive and informative platform Demo experience for prospects and clients.
- Foster enthusiasm for the platform and promote key features.
- Advocate and anticipate the need for new Sales materials and lead the production of new content, case studies, and positioning.
- Consult with clients on use cases for new / upcoming features.
- Aggregate user experiences and feedback to shape platform enhancements.
- Ensure client satisfaction in every engagement with AdTheorent's platform and team.
Requirements include 8+ years' experience in digital strategy and positioning within the digital advertising or DSP space, a deep understanding of positioning and DSP features across major DSP competitors, and experience working with advertising agencies and communicating with clients.
Additional requirements include a collaborative team player with the ability to build professional relationships and work effectively across many distinct functions, a self-motivated and solution-oriented attitude, excellent communication and interpersonal skills, and a willingness to adapt to evolving business and client needs.
Benefits include a compensation range of $120-135K base + bonus potential, full health coverage, generous PTO, and an award-winning office culture.
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