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Lead Technical SEO Specialist
2 months ago
Position: Senior Technical SEO Strategist
Location: Hybrid
Salary: $90,000 - $150,000 based on experience
The Senior Technical SEO Strategist plays a crucial role in enhancing search engine visibility for various digital assets, including product listings and landing pages. This position focuses on driving organic traffic growth to the company's website and blog through strategic search engine optimization initiatives. By utilizing data analytics, the strategist formulates and implements effective SEO strategies that align with the company's business goals. In an ever-evolving digital landscape, the strategist is committed to continuous learning and adaptation to the latest industry trends and algorithm changes.
Key Responsibilities- Craft a comprehensive SEO strategy grounded in industry best practices and data-driven insights.
- Perform regular technical and on-page SEO assessments to identify opportunities for enhancement.
- Establish a monitoring system to promptly address any issues affecting site performance, including crawlability, site structure, speed, and metadata.
- Analyze data to prioritize projects and initiatives effectively.
- Conduct keyword research tailored to specific projects.
- Provide consistent updates on ranking performance and progress.
- Collaborate with content teams to create or refresh content that meets SEO requirements.
- Advocate for necessary modifications to existing digital assets to optimize performance.
- Design and execute link-building and internal linking strategies.
- Work alongside various departments to support SEO-related efforts.
- Offer insights on website projects to ensure alignment with SEO best practices.
- Demonstrated expertise with SEO tools such as Google Analytics, SEMrush, Moz, or Ahrefs.
- Proficiency in web programming languages like HTML, CSS, and JavaScript, and their relevance to SEO.
- Solid understanding of search engine algorithms and ranking methodologies.
- Knowledge of structured data markup and page schema.
- Experience in data analytics with the ability to interpret web traffic patterns to refine SEO strategies.
- Increase in organic search traffic and revenue generation.
- Improvement in search engine rankings for targeted keywords.
- Growth in the acquisition of high-quality backlinks.
- Enhancement of click-through rates from search engine results.
- Significant contribution to the company's online presence and brand recognition.
- Influence on customer engagement and lead generation through effective SEO practices.
- Support the organization's mission by ensuring SEO strategies are in line with overall business objectives.
