SEO Specialist

2 weeks ago


New York, New York, United States IPG Health Full time
Job Title: SEO Specialist

At IPG Health, we are seeking a highly skilled SEO Specialist to join our team. As an SEO Specialist, you will be responsible for implementing strategic SEO initiatives, conducting website and competitive research, and reporting on results for our clients' websites.

Key Responsibilities:
  • Perform keyword research to optimize content and uncover new opportunities
  • Make content optimization recommendations based on keyword research insights and competitive opportunities
  • Crawl and audit websites to identify technical opportunities and errors that hinder SEO performance
  • QA staging and live site environments to ensure all SEO recommendations are implemented correctly
  • Pull information from multiple sources and tools to visualize data for SEO performance reporting
  • Assist in data analysis to drive reporting insights and recommendations
  • Routinely monitor clients' site health and performance by crawling the websites, checking analytics data, and tracking keyword rankings
  • Work with the SEO team to audit websites, uncover opportunities, and make recommendations to improve a website's SEO
  • Maintain internal/client status reports
  • Assist in other responsibilities as needed
Requirements:
  • Proficient in Microsoft Excel, PowerPoint, and Word
  • Competent in advanced Microsoft Excel functions/formulas: charts, graphs, pivot tables, and VLookUp
  • Able to locate, extract, organize, and evaluate healthcare industry news publications
  • Understands content and technical SEO tactics and how they affect a website's performance
  • Ready, willing, and able to dive into the details of the client's web analytics to draw performance insights
  • Demonstrates ability to multitask, keeping multiple projects on-track and executing work in a timely fashion
  • Has active listening skills to apply learnings over time
Competencies:
  • Attention to detail: consistently complete tasks while demonstrating a thorough concern for all elements of the project
  • Self-starter: Curious and enthusiastic to learn and constantly educate oneself on the latest developments in both SEO and healthcare
  • Organized: Knows how to manage one's own time and resources well to accomplish all assigned tasks successfully
  • Professionalism: Conducts oneself with maturity in personal and written communications and expresses problems and concerns in a systematic, logical, and rational manner
Salary:

$60,000 to $80,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.


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