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Senior Product Marketing Manager
2 months ago
SonderMind Careers is a leading provider of accessible, personalized mental healthcare. Our innovative approach to care starts with using cutting-edge technology to help people find the right, in-network therapist for them. Our clinicians are committed to delivering best-in-class care to all patients by focusing on high-quality clinical outcomes.
The RoleWe are seeking a Senior Product Marketing Manager to join our team. This role requires a strategic thinker with a deep understanding of market dynamics, customer needs, and competitive positioning. The ideal candidate will have a proven track record in product marketing and a passion for driving business growth through innovative marketing strategies.
Key Responsibilities- Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for product launches, ensuring successful market entry and customer adoption.
- Market Analysis: Conduct thorough market research to understand industry trends, customer needs, and competitive landscape. Translate insights into actionable strategies.
- Competitive Positioning: Define and communicate the unique value propositions of our products, clearly differentiating them from competitors.
- Customer Engagement: Build and maintain strong relationships with customers through targeted marketing campaigns, regular communication, and feedback loops.
- Internal & External Enablement: Collaborate with internal and client-facing teams to provide essential tools, training, and collateral to enhance their performance and drive sales growth.
- Content Creation: Develop compelling marketing materials, including product briefs, case studies, white papers, and presentations.
- Cross-Functional Collaboration: Work closely with product management, sales, and other departments to ensure alignment and consistency in product messaging and positioning.
- Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and adjust strategies as needed.
We offer a competitive salary range of $150,000-180,000 per year, as well as a comprehensive benefits package, including:
- A commitment to fostering flexible hybrid work
- A generous PTO policy with a minimum of three weeks off per year
- Free therapy coverage benefits to ensure our employees have access to the care they need
- Competitive Medical, Dental, and Vision coverage with plans to meet every need
- Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events
- Eight weeks of paid Parental Leave
- 401K retirement plan with 100% matching
- Travel to Denver 1x a year for annual Shift gathering
- Fourteen (14) company holidays
- Company Shutdown between Christmas and New Years
- Supplemental life insurance, pet insurance coverage, commuter benefits and more
