Salesforce Marketing Cloud Administrator
7 days ago
About the Opportunity
We are seeking a highly skilled Salesforce Marketing Cloud Administrator to join our global technology department at Fisher Investments. As a key member of our team, you will be responsible for administering and maintaining the Salesforce Marketing Cloud platform, ensuring optimal performance, security, access, and reliability.
Key Responsibilities
- Platform & Configuration Management: Administer and maintain the SFMC platform, ensuring optimal performance, security, access, and reliability.
- Automation: Guide and support users in the creation, execution, and optimization of single/omni-channel journey orchestration.
- Data Management: Manage and segment customer data for targeted marketing efforts, ensuring data accuracy and compliance with privacy regulations.
- Reporting and Analytics: Create and analyze reports to measure campaign performance, providing insights and recommendations for improvement.
- Integration: Oversee the integration of SFMC with other systems and platforms, including CRM, DAM, and CMS.
- Support: Provide technical support and training to marketing and corporate communications teams, addressing any platform-related issues or inquiries.
- Compliance: Ensure all marketing activities comply with industry regulations and company policies, particularly regarding data privacy and security.
- Continuous Improvement: Stay up-to-date with SFMC features and best practices, recommending and implementing enhancements to improve platform use.
Requirements
- Minimum 5 years of experience as a Salesforce Marketing Cloud (ExactTarget) Administrator.
- Proficiency in Salesforce Marketing Cloud (Email Studio, Mobile Studio, Social Studio, Journey Builder, Automation Studio).
- Plan work of self and others and resolve technical and other problems.
- Perform off-hours production support as needed.
- Experience with Datorama.
- Experience with basic HTML (e.g. creating tables, links, and bolding).
- Experience with AMP script and SQL.
- Digital marketing experience.
- Familiarity with REST/SOAP APIs. Experience with MuleSoft/Azure API framework is desired but not required.
- Excellent problem-solving, analytical, and communication skills.
- Bachelor's degree in MIS, Computer Science, Engineering, Physics, Mathematics, or related discipline.
- Certifications: Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant).
What We Offer
- Competitive salary ($95,000 - $150,000 base salary per year in the state of WA).
- Eligible for a discretionary bonus based on firm and individual performance.
- Exceptional benefits, including 100% paid medical, dental, and vision premiums for you and your qualifying dependents, a 50% 401(k) match, up to the IRS maximum, 20 days of PTO, plus 10 paid holidays, and more.
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