Head of Product Marketing
2 weeks ago
Industry Marketing Executive - Power & Utilities
At AspenTech, we are seeking a dedicated industry marketing executive with a strong background in product and solutions marketing to oversee the global 'Go-To-Market' strategy for our Power & Utilities division. Reporting directly to the SVP of Product Marketing, you will manage a team of product marketing specialists to create strategies, messaging, and initiatives that promote business growth and increase customer engagement with our offerings.Your Key Responsibilities:
- Oversee a team of product marketing specialists
- Establish vision, strategize, and manage tasks to achieve goals
- Formulate Go-To-Market strategies in partnership with Marketing, Sales, and Product Management
- Identify market access routes to enhance reach and penetration
- Collaborate with sales leadership to develop and implement sales strategies
- Design and execute product marketing initiatives that align with Go-To-Market objectives
- Create tools for sales enablement and structured sales training programs
- Engage with customer stakeholders to validate solutions and product positioning
Qualifications:
- Bachelor's degree required; advanced degree preferred
- At least 15 years of experience in the power & utilities sector or software product marketing, including a minimum of 5 years in a leadership role
- Strong strategic thinking and problem-solving skills
- Extensive knowledge of the Power and Utilities sector, particularly in Generation, Transmission, and Distribution
- Proactive with a proven track record of successfully completing projects
- Ability to foster continuous improvement and develop organizational skills
- Exceptional communication skills, both verbal and written
- Willingness to travel up to 25%
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