Head of Product Marketing

2 weeks ago


Houston, Texas, United States Aspen Technology Full time

Industry Marketing Executive - Power & Utilities

At AspenTech, we are seeking a dedicated industry marketing executive with a strong background in product and solutions marketing to oversee the global 'Go-To-Market' strategy for our Power & Utilities division. Reporting directly to the SVP of Product Marketing, you will manage a team of product marketing specialists to create strategies, messaging, and initiatives that promote business growth and increase customer engagement with our offerings.

Your Key Responsibilities:

  • Oversee a team of product marketing specialists
  • Establish vision, strategize, and manage tasks to achieve goals
  • Formulate Go-To-Market strategies in partnership with Marketing, Sales, and Product Management
  • Identify market access routes to enhance reach and penetration
  • Collaborate with sales leadership to develop and implement sales strategies
  • Design and execute product marketing initiatives that align with Go-To-Market objectives
  • Create tools for sales enablement and structured sales training programs
  • Engage with customer stakeholders to validate solutions and product positioning

Qualifications:

  • Bachelor's degree required; advanced degree preferred
  • At least 15 years of experience in the power & utilities sector or software product marketing, including a minimum of 5 years in a leadership role
  • Strong strategic thinking and problem-solving skills
  • Extensive knowledge of the Power and Utilities sector, particularly in Generation, Transmission, and Distribution
  • Proactive with a proven track record of successfully completing projects
  • Ability to foster continuous improvement and develop organizational skills
  • Exceptional communication skills, both verbal and written
  • Willingness to travel up to 25%


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