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Marketing Performance and Analytics Specialist

2 months ago

Washington, Washington, D.C., United States Finn Partners Full time
Job Description

We are seeking a highly skilled Marketing Performance and Analytics Specialist to join our team at Finn Partners. As a key member of our marketing team, you will be responsible for analyzing and interpreting complex data to inform marketing strategies and drive business growth.

Key Responsibilities:
  • Develop and Implement Marketing Performance Measurement Strategies
    • Design and deploy marketing performance measurement strategies to deepen insight generation and inform decision-making.
    • Apply data science techniques to dissect marketing data and forecast trends.
  • Master Analytics and Visualization Tools
    • Utilize analytics and visualization platforms (Looker Studio, Power BI, Tableau) for data aggregation, analysis, and visualization, driving actionable insights for campaign enhancements.
  • Design and Execute A/B Tests and Multivariate Analyses
    • Design and execute A/B tests and multivariate analyses to refine campaign outcomes.
  • Monitor and Optimize Marketing Campaigns
    • Monitor ongoing marketing campaigns and initiatives to ensure they meet performance goals.
    • Identify trends, patterns, and anomalies in marketing data to anticipate and address potential issues.
  • Collaborate with Cross-Functional Teams
    • Work collaboratively with cross-functional teams to weave analytics insights into broader marketing strategies, bolstering customer segmentation, targeting, and personalization efforts.
  • Stay Up-to-Date with Industry Trends
    • Keep abreast of and implement cutting-edge data science and marketing analytics technologies and methods to elevate marketing performance.
Requirements:
  • Education and Experience
    • A Bachelor's or Master's degree in Marketing, Business Analytics, Data Science, Statistics, or a related discipline.
    • 3-5 years of experience in a marketing analytics role, with a proven track record of analyzing marketing data and providing actionable insights.
  • Technical Skills
    • Proficiency in analytics and visualization platforms (Looker Studio, Power BI, Tableau).
    • Prior agency experience required.
    • Deep familiarity with advertising networks (LinkedIn, Meta, programmatic networks) and their APIs.
    • Comprehensive knowledge of web analytics tools (Google Analytics, Adobe Analytics, Google Tag Manager), including campaign setup, troubleshooting, and reporting.
    • Experience in statistical methods and analysis techniques, machine learning, and predictive modeling.
    • Experience with A/B and multivariate testing tools such as Optimizely, VWO (Visual Website Optimizer), Google Optimize, or similar platforms.
    • Familiarity with Python, R, or another relevant data science language is a plus.
  • Soft Skills
    • Exceptional analytical, quantitative problem-solving abilities.
    • Outstanding communication and presentation skills, capable of demystifying complex data into actionable insights.
Why Join Finn Partners?
  • Opportunities for Growth and Development
    • Engage in an exhilarating environment at the nexus of digital marketing and data science.
    • Gain access to leading-edge tools and technologies for your analytics and data science initiatives.
  • Competitive Compensation and Benefits
    • Enjoy a competitive salary, comprehensive benefits, and a commitment to maintaining work-life harmony.
  • Culture and Values
    • Thrive in a culture that prizes innovation, lifelong learning, and team collaboration.

Anticipated Salary: $75,000 to $85,000

Commensurate with experience and depending upon workplace.