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Marketing Analytics Team Lead
1 month ago
ACS Communications Division is seeking a seasoned professional to lead our Marketing Analytics Team. The ideal candidate will have a strong background in analytics, with a proven track record of driving strategic initiatives and leading high-performing teams.
Key Responsibilities:- Lead and manage a team of analytics professionals to achieve organizational objectives.
- Develop and implement data collection and analysis strategies to drive business insights.
- Collaborate with stakeholders to identify opportunities for leveraging data to drive business solutions.
- Oversee analytics projects, ensuring timely completion and budget adherence.
- Provide technical guidance to the team and partners on the use of analytics tools and platforms.
- Bachelor's degree in Marketing, Analytics, IT, or a related field.
- Advanced degree or certifications in Adobe Analytics and Tableau are preferred.
- Proven experience (8+ years) in marketing analytics or a similar role, with strong expertise in developing and implementing ROI models, customer segmentation, and customer lifetime behavior analysis.
- Experience leading a team of data professionals and owning key performance indicators.
- Familiarity with statistical analysis tools and programming languages such as Python, R, or SQL.
A competitive salary and benefits package, as well as opportunities for professional growth and development.