Digital Marketing Specialist

4 weeks ago

Washington, Washington, D.C., United States Roto-Rooter (Tennessee) Full time

About the Role

Roto-Rooter, the premier plumbing company in Columbia, TN, is seeking a proactive and dependable full-time SEO and Content Marketing Specialist to optimize our online presence and improve search engine rankings.

This role offers a competitive salary ranging from $55,000 to $65,000 per year, along with paid time off (PTO) and paid training on-site.

Key Responsibilities

  • Perform in-depth keyword research and analysis to identify relevant search terms and prioritize target keywords.
  • Optimize website content to enhance search engine visibility and ensure a seamless user experience.
  • Collaborate with content creators to produce high-quality, optimized blog posts and articles.
  • Implement strategies to acquire high-quality backlinks and manage local SEO efforts.
  • Conduct regular website audits to identify and resolve technical SEO issues.
  • Monitor performance using tools like Google Analytics and Google Search Console.
  • Provide actionable insights for continuous improvement by generating reports that track key metrics.

Requirements

  • Experience as an SEO specialist or in a similar role, preferably in the plumbing or home services industry.
  • In-depth knowledge of SEO best practices, including on-page optimization, link building, and local SEO.
  • Excellent analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Detail-oriented and organized, with the ability to manage multiple projects and priorities simultaneously.

Preferred Qualifications

  • A bachelor's degree in marketing, communications, or a related field.

Work Schedule

Choose your preferred schedule: Monday to Thursday or Tuesday to Friday, from 8 am to 4 pm.

About Roto-Rooter

Founded in 1935, Roto-Rooter originally specialized in clearing tree roots and other obstructions from sewer lines. Today, we have grown to be the largest provider of residential and commercial plumbing, drain cleaning, and water cleanup services in North America.

We pride ourselves on maintaining a supportive, team-oriented work environment. We look out for each other and have open lines of communication between employees and management. Our company culture recognizes and rewards performance and hard work.

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