Digital Media Specialist
4 weeks ago
About CPI Security
CPI Security is a leading provider of security solutions, headquartered in Charlotte, North Carolina. Founded in 1991, the company has grown to become one of the nation's top 10 largest security providers, with a strong commitment to helping and protecting others.
We are seeking a highly skilled Digital Media Specialist to drive our digital strategy and implementation. This role will play a vital part in our customer growth, with ownership over CPI Security's Digital Paid Media. The successful candidate will directly manage accounts, placements, and ads, increasing lead generation and exploring growth opportunities for CPI's digital channels.
Key Responsibilities
- Manage CPI's presence in the paid search landscape and analyze data to make timely and informed decisions on bids, ad copy, content, and landing page performance to maximize yield.
- Manage all paid digital channels, including search, display, video, programmatic, and affiliate through our vendors' technology.
- Introduce various consumer segmentation strategies to improve sales funnel efficiency through channel testing.
- Monitor and socialize the performance metrics that measure campaign effectiveness, business outcomes, and ROI, as well as generate leads for the inside sales team and understand the process of converting inbound leads into customers.
- Ensure accurate tracking and reporting across all digital channels.
Requirements
- A Bachelor's Degree is required.
- ~3+ years of experience in paid digital media.
- ~Experience with Google Ads, Google Analytics, Microsoft Ads, and Meta Business Suite platforms is required.
- Advanced Excel Skills are necessary.
- Wordpress and landing page/website/basic HTML experience is a plus.
What We Offer
- Aggressive pay and the opportunity to work for an iconic brand.
- Great medical, dental, vision, short- & long-term disability, and life insurance options.
- Company-paid holidays, floating holiday, and paid time off (PTO).
- Volunteer and community engagement opportunities.
- An on-site café, coffee/smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staff.
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