Social Media Strategist

2 weeks ago


Charlotte, North Carolina, United States Drink DELTA Full time
About the Role

We are seeking a highly skilled Social Media Specialist to join our team at Delta Beverages. As a Social Media Specialist, you will be responsible for developing and executing strategies to enhance brand awareness and drive engagement across social media platforms.

Your primary focus will be on creating and curating high-quality content that aligns with our brand messaging, tone, and goals. You will also be responsible for monitoring and analyzing social media metrics to optimize our strategies and increase engagement.

In addition to your content creation skills, you will also be responsible for building and maintaining a positive and inclusive online community. This will involve responding to customer interactions, creating and managing community initiatives, and participating in industry-relevant conversations.

Key Responsibilities
  • Develop and execute social media strategies to enhance brand awareness and drive engagement
  • Create and curate high-quality content that aligns with our brand messaging, tone, and goals
  • Monitor and analyze social media metrics to optimize our strategies and increase engagement
  • Build and maintain a positive and inclusive online community
  • Respond to customer interactions and create and manage community initiatives
  • Participate in industry-relevant conversations and stay up-to-date with the latest social media trends
Requirements
  • Bachelor's degree in Marketing, Communications, or related field
  • 4-5 years of experience in social media management or community management
  • Excellent written and verbal communication skills
  • Ability to multitask and independently manage projects in a fast-paced environment
  • Proficiency with social media platforms, tools, and SaaS analytics
Nice-to-Have Skills
  • Experience with influencer marketing and paid social media advertising
  • Basic graphic design and video editing skills
  • Experience in the beverage, cannabis, or food & beverage industry
  • Familiarity with e-commerce platforms, CRM systems, and email marketing tools
What We Offer
  • Competitive base salary
  • Opportunities for professional growth and development in a growing and competitive industry
  • A supportive and collaborative work environment
  • Employee discount
  • Paid time off
  • Potential eligibility for benefits, including health insurance


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