Senior Director of Customer Acquisition

3 days ago


New York, New York, United States SmartIMS Inc. Full time
Senior Director, Subscriber Acquisition

SmartIMS Inc. is seeking a seasoned marketing professional to lead our subscriber acquisition efforts.

About the Role

We are looking for a Senior Director to manage a team of acquisition marketers and drive growth through strategic marketing initiatives. The ideal candidate will have a proven track record of success in customer acquisition and a deep understanding of the marketing landscape.

Key Responsibilities
  • Develop and execute comprehensive acquisition marketing strategies to drive subscriber growth and meet business objectives.
  • Manage a team of acquisition marketing professionals, fostering a culture of innovation and collaboration.
  • Utilize data analytics and insights to monitor campaign performance, identify trends, and optimize marketing efforts.
  • Collaborate with cross-functional teams to drive subscription growth and achieve business objectives.
  • Provide regular reporting and analysis to stakeholders on campaign performance and ROI.
Requirements
  • 12+ years of experience in digital marketing, with a focus on customer acquisition.
  • Proven track record of success in managing teams and driving growth through marketing initiatives.
  • Strong analytical and problem-solving skills, with the ability to evaluate and resolve complex challenges.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.


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