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Marketing Director

2 months ago

Rock Valley, Iowa, United States Hegg Memorial Hospital Full time
Job Summary

The Director of Marketing and Community Relations is a key member of the Hegg Memorial Hospital team, responsible for developing and implementing effective marketing strategies to promote the hospital's services and community programs.

Key Responsibilities
  • Develop and execute comprehensive marketing plans to increase awareness and engagement with the hospital's services and community programs.
  • Manage and maintain the hospital's website, social media accounts, and other digital platforms to ensure consistency and accuracy of information.
  • Plan, prepare, and execute community education programs to promote health and wellness initiatives.
  • Collaborate with cross-functional teams to develop and implement fundraising and promotional campaigns.
  • Monitor and analyze marketing metrics to evaluate the effectiveness of marketing efforts and make data-driven decisions.
Requirements
  • Proven experience in marketing and community relations, preferably in a healthcare setting.
  • Strong understanding of marketing principles, including branding, advertising, and public relations.
  • Excellent communication and project management skills.
  • Ability to work independently and as part of a team.
  • Strong analytical and problem-solving skills.