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Growth Marketing Strategist

2 months ago


Oak Park, Michigan, United States Brand My Bags Full time
Job Overview

Benefits:

  • Health insurance
  • Paid time off

Are you a visionary with a knack for unconventional marketing strategies? If you excel in dynamic environments where you can experiment and analyze to enhance customer engagement, we have an exciting opportunity for you. As a Marketing Manager at Brand My Bags, you will collaborate closely with the CEO to spearhead a variety of marketing initiatives aimed at expanding our customer base and enhancing our market presence.


Key Responsibilities:
  • Strategic Insight: Work directly with the CEO to provide innovative marketing strategies that drive customer acquisition and retention.
  • Agency Coordination: Oversee and collaborate with digital marketing agencies, ensuring they achieve performance benchmarks and deliver optimal returns on investment.
  • Creative Growth Strategies: Design and implement unique growth tactics to enhance customer acquisition, utilizing methods such as optimizing digital ads and exploring viral marketing techniques.
  • Multi-Channel Campaign Management: Plan and execute comprehensive marketing campaigns across various channels, including online advertising, email outreach, and content marketing.
  • Performance Analysis: Utilize advanced analytics tools to monitor campaign effectiveness, customer behavior, and market trends, continuously refining strategies to maximize ROI.
  • Innovative Customer Acquisition: Experiment with new channels for customer acquisition, employing A/B testing and creative messaging to improve conversion rates.
  • Budget Oversight: Manage the marketing budget to ensure efficient allocation of resources for maximum impact.
  • Content Strategy: Collaborate with content creators to ensure all marketing materials resonate with brand messaging and are optimized for engagement.
  • Market Intelligence: Conduct thorough market research to stay informed about industry trends and competitor activities, leveraging insights to shape marketing strategies.
  • Brand Enhancement: Contribute to the development and refinement of the company’s brand identity, ensuring consistent messaging across all platforms.
  • Experimental Growth Initiatives: Design and implement rapid testing of growth strategies, analyzing outcomes and scaling successful efforts.
  • Customer Feedback Integration: Establish mechanisms for gathering customer feedback to inform product development and marketing strategies.
  • Strategic Partnerships: Identify and pursue collaborations that can enhance brand visibility and drive growth.
Qualifications:
  • Experience: Minimum of 3 years in growth marketing, digital marketing, or a related field, preferably within a product-focused environment.
  • Technical Proficiency: Familiarity with marketing automation tools, Google Analytics, SEO, SEM, and CRM systems.
  • Analytical Skills: Strong ability to analyze data and derive actionable insights, with experience in A/B testing and performance tracking.
  • Creative Problem-Solving: A passion for innovative marketing tactics and a willingness to explore unconventional approaches.
  • Project Management: Excellent organizational skills to manage multiple projects and deadlines effectively.
  • Communication Skills: Strong verbal and written communication abilities, capable of articulating ideas clearly to the CEO and stakeholders.
  • Self-Motivated: Ability to work independently with minimal supervision.
  • Results-Driven: A focus on achieving measurable outcomes and enhancing overall business performance.
Unique Aspects of the Role:
  • Autonomy: Enjoy the freedom to explore bold ideas and innovative strategies with the support of leadership.
  • Impactful Role: This position offers a unique chance to directly influence the growth trajectory of a dynamic company.
  • Professional Development: Opportunities for continuous learning and career advancement are encouraged.
Why Work with Us?
  • Dynamic Environment: Engage in a fast-paced, entrepreneurial setting where your contributions can lead to immediate action.
  • Leadership Collaboration: Play a pivotal role in shaping our marketing direction alongside the CEO.
  • Competitive Package: We offer a competitive salary and a comprehensive benefits package.
  • Culture of Innovation: Be part of a team that values creativity, experimentation, and ongoing improvement.
Application Process:

If you are ready to embrace this exciting opportunity and make a significant impact, we encourage you to submit your resume and a cover letter detailing your relevant experience and fit for this role.