Public Relations Manager
3 days ago
AACSB International is seeking a highly skilled Public Relations Manager to join our team. As a key member of our communications team, you will be responsible for developing and executing public relations strategies to increase AACSB's market visibility and reputation globally and regionally.
Key Responsibilities- Develop and execute public relations integrated plans and strategies to support AACSB's Advocacy and Awareness and organization-wide strategic goals.
- Creates brand awareness campaigns through press announcements, promotion of featured articles, media events, speaking opportunities, coordinated social campaigns with digital media manager, ensuring all communications are brand-aligned and support AACSB's key messaging and voice in the market.
- Oversees proactive media events across the Americas, EMEA, and AP regions, targeting countries as defined by AACSB outreach teams. Develop events to garner visibility and awareness through media engagement.
- Serves as the primary media relations contact and spokesperson advisor, developing key messaging and providing background details and data insights.
- Collaborates with internal colleagues to secure data and relevant information to develop talking points for AACSB-approved spokespersons.
- Support the development of strategic advocacy partnerships and content-sharing agreements with key industry organizations and influencers aligned with AACSB advocacy initiatives.
- Monitors public opinion through media scans, social listening, and market research of emerging trends and topics in business education globally and regionally. Informs Advocacy colleagues and Executive leadership team of media trends. Develops and monitors key metrics and dashboards to measure the impact of AACSB public relations, messaging, and thought leadership content to inform and shape future strategy.
- Collaborates with the Leadership Team on the planning and response to issues or crises as necessary to maintain, protect, and enhance AACSB's brand reputation.
- Effectively motivates and oversees external agencies or other individual/specialized consultants to achieve communications goals and maximize investment.
- Monitors and manages budgets related to global public relations activities. Contributes to the overall departmental strategic planning and annual budgeting process.
- Fluency in the English language
- Five plus (5+) years in a role focused on communications, media relations, and public relations
- Bachelor's degree in journalism, communications, marketing, or related field
- Ability to travel up to 30% annually, including international travel
- Exceptional design thinking skills, strong project management capabilities, and excellent interpersonal and communication skills
- Eight (8) years of relevant experience
- Master's degree
- Fluency in additional languages
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