Digital Marketing eCommerce Manager Fertility Nutritional Supplements

2 weeks ago

Austin, Texas, United States BluZinc Full time
Job Overview

BluZinc is partnering with a rapidly growing health and wellness practice to find a dynamic Digital Marketing Manager focused on customer acquisition and retention. The ideal candidate will have experience in digital marketing, SEM, online sales funnels, and email marketing campaigns, as well as a strong analytical mindset and ability to interpret data to drive decisions.

Key Responsibilities
  • Customer Acquisition & Retention:
    • Develop and execute data-driven marketing strategies to acquire new customers and retain existing ones.
    • Manage online sales funnels, SEM, and paid media campaigns to optimize customer acquisition efforts.
    • Create and implement retention marketing strategies, including email campaigns, loyalty programs, and personalized customer journeys.
  • Creative Oversight:
    • Collaborate with internal team members, contractors, and agencies to produce high-quality creative assets that align with the brand and drive results.
    • Lead and manage book launch campaigns and promotional events that enhance brand visibility and customer engagement.
  • CRM & Email Campaigns:
    • Oversee the development and execution of CRM strategies to foster strong relationships with the customer base.
    • Design and deploy effective email marketing campaigns that resonate with the audience and drive conversions.
  • Growth Marketing Initiatives:
    • Identify and capitalize on growth opportunities within the digital marketing landscape.
    • Monitor and analyze performance metrics to continuously optimize marketing efforts and drive ROI.
  • Collaboration & Leadership:
    • Work closely with the CEO and Advisory CMO to align marketing strategies with overall business goals.
    • Manage and mentor a small, talented team, fostering a culture of creativity, innovation, and excellence.
Qualifications
  • Proven experience in digital marketing, with a strong focus on customer acquisition and retention.
  • Demonstrated success in managing SEM/Paid media, online sales funnels, and email marketing campaigns.
  • Experience in book launches, event planning, and promotional strategies.
  • Proficiency in CRM platforms and email marketing tools.
  • Strong analytical skills and the ability to interpret data to drive decisions.
  • Excellent project management skills with the ability to oversee multiple initiatives simultaneously.
  • Experience leading creative teams and managing external contractors/agencies.
  • Knowledge of the health and wellness industry, particularly in women's health, is a plus.
  • Self-motivated, detail-oriented, and able to work independently in a remote environment.
Why Join Our Client
  • Opportunity to make a meaningful impact on women's health and wellness.
  • Work remotely with a flexible schedule.
  • Collaborate with a passionate and dedicated team.
  • Be part of a growing company with a mission-driven focus.

Interested candidates should submit their resume via the online form (and optional cover letter) detailing their relevant experience and why they are a great fit for this role to Jonathan Pearson at BluZinc.

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