Ecommerce Manager
2 weeks ago
We are seeking an experienced Ecommerce Manager to drive online sales growth for Bayou City Hemp Company. The ideal candidate will have a proven track record in developing and implementing ecommerce strategies, with expertise in attribution modeling, website speed optimization, and sales journey optimization.
Key Responsibilities- Develop and execute ecommerce strategies to drive online sales growth
- Manage and oversee all e-commerce focused digital marketing strategies
- Oversee all online activity in relation to traffic acquisition, sales, conversion, and A/B testing and reporting
- Proven ability to build and grow an online presence through consistent data analysis
- Implement an ecommerce strategy to improve website performance, collaborate with developers to improve website speed
- Ensure websites are optimized for mobile devices and updated for SEO
- Analyze various data to deliver strategies that will build top performance and achieve weekly, monthly, and quarterly KPIs
- Directly manage digital marketing channels across PPC, SEO, Display, affiliates, and email marketing and social media
- Develop a content calendar in collaboration with the marketing team and oversee website uploads and landing pages development
- Bachelor's degree in digital marketing, marketing, or a related field
- Proven minimum of 5-7 years' experience in an e-commerce or data analytics role
- Proven knowledge of attribution modeling, website speed optimization, sales journey optimization, and more
- Experience with UX, web design, customer flow, and web analysis
- High level of experience in Adobe Photoshop, InDesign, Dreamweaver, and Google Analytics
- Strong MarTech background with experience managing a marketing and/or tech team is a plus
- Ability to work in a team setting and handle constructive criticism and feedback
- Problem Solver
- Persistence
- Passion
- BTB- Bold Trail Blazer
- Health Insurance
- Dental and Vision insurance
- Short term disability coverage
- Paid Time Off
- Observance of 9 company holidays
- 401k Match program
- Generous Employee Discount
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