Ecommerce Manager

2 weeks ago


Austin, Texas, United States Bayou City Hemp Company Full time
Job Overview

We are seeking an experienced Ecommerce Manager to drive online sales growth for Bayou City Hemp Company. The ideal candidate will have a proven track record in developing and implementing ecommerce strategies, with expertise in attribution modeling, website speed optimization, and sales journey optimization.

Key Responsibilities
  • Develop and execute ecommerce strategies to drive online sales growth
  • Manage and oversee all e-commerce focused digital marketing strategies
  • Oversee all online activity in relation to traffic acquisition, sales, conversion, and A/B testing and reporting
  • Proven ability to build and grow an online presence through consistent data analysis
  • Implement an ecommerce strategy to improve website performance, collaborate with developers to improve website speed
  • Ensure websites are optimized for mobile devices and updated for SEO
  • Analyze various data to deliver strategies that will build top performance and achieve weekly, monthly, and quarterly KPIs
  • Directly manage digital marketing channels across PPC, SEO, Display, affiliates, and email marketing and social media
  • Develop a content calendar in collaboration with the marketing team and oversee website uploads and landing pages development
Requirements
  • Bachelor's degree in digital marketing, marketing, or a related field
  • Proven minimum of 5-7 years' experience in an e-commerce or data analytics role
  • Proven knowledge of attribution modeling, website speed optimization, sales journey optimization, and more
  • Experience with UX, web design, customer flow, and web analysis
  • High level of experience in Adobe Photoshop, InDesign, Dreamweaver, and Google Analytics
  • Strong MarTech background with experience managing a marketing and/or tech team is a plus
  • Ability to work in a team setting and handle constructive criticism and feedback
Company Core Values
  • Problem Solver
  • Persistence
  • Passion
  • BTB- Bold Trail Blazer
Best in Class Benefits
  • Health Insurance
  • Dental and Vision insurance
  • Short term disability coverage
  • Paid Time Off
  • Observance of 9 company holidays
  • 401k Match program
  • Generous Employee Discount


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