Digital Media Sales Professional

6 days ago


Lake Charles, Louisiana, United States Gray Television Full time
About Gray Television

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets, collectively reaching 36% of US television households.


About KPLC

KPLC is located in the heart of Lake Charles, Louisiana. With its booming economy and rich culture, Lake Charles is the perfect place to build a career in media sales. As one of the nation's most innovative and most watched television stations, ranking among the top 5 Nielsen-rated stations nationally throughout the year, KPLC offers a unique opportunity to join a team of professionals who are dedicated to excellence.


Job Description

We are currently seeking a Multimedia Executive to work with local businesses to help them generate sales and increase their profitability. This position utilizes an audience-based sales approach, selling across all product platforms to provide marketing solutions to current and new customers.


Duties and Responsibilities:
  • Create a strategic business plan to meet and exceed revenue goals and targets on a monthly, quarterly, and annual basis.
  • Develop new local direct business opportunities.
  • Conduct needs analysis and account reviews to uncover customers' most essential needs.
  • Demonstrate product knowledge and value to customers.
  • Create and deliver formal presentations to clients/prospects.
  • Provide follow-up assessments of advertising effectiveness.
  • Collaborate with traffic personnel to provide timely and accurate traffic instructions.
  • Use CRM software to manage day-to-day activity, weekly/quarterly projections.
  • Conduct account maintenance, including make-goods, post-reports, aging, and collections.

Requirements and Qualifications:
  • Bachelor's or equivalent degree required.
  • Outside sales experience necessary.
  • A self-motivated and enthusiastic personality is crucial.
  • Ability to manage time effectively, work independently, and as part of a team.
  • Strong written and oral communication skills, proficient in using MS Office products and CRM software.
  • A real desire to understand clients and their business needs.
  • Must be creative, flexible, and able to adapt to industry changes.
  • Ability to handle multiple projects, prioritize, and complete specific tasks on time.
  • Driver's license and dependable transportation required.
  • MVR required.

Estimated Salary: $60,000 - $80,000 per year

This salary range reflects the median income for a Multimedia Executive in the Lake Charles area, based on industry standards and market conditions. Compensation will depend on individual qualifications and experience.


About Gray Television's Culture

At Gray Television, we strive for excellence in everything we do. We believe in empowering our employees to reach their full potential and creating a positive, inclusive work environment. Our commitment to diversity, equity, and inclusion is reflected in our EEO policy, which prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.


Contact Information:

Please visit our website at gray.tv/careers to learn more about this opportunity and apply online. Current employees should apply through the Gray-TV UltiPro self-service portal.



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