Strategic Marketing Liaison for Business Growth

1 day ago


Birmingham, Alabama, United States Altec Industries , Inc. Full time

About the Role:

We are seeking a highly skilled Strategic Marketing Liaison to join our team at Altec Industries, Inc. This is an exciting opportunity for a marketing professional with a strong background in business-to-business (B2B) industries to drive brand awareness, lead generation, and customer engagement through comprehensive marketing campaigns.

Key Responsibilities:

  • Serve as the primary marketing partner for JJKane Auctions, developing and executing tailored marketing plans that align with business objectives.
  • Collaborate with internal marketing teams to ensure timely and effective execution of marketing initiatives.
  • Analyze market trends and customer insights to shape marketing strategies that support JJKane's business growth.
  • Develop and manage marketing budgets to ensure all campaigns are executed within allocated resources.
  • Track and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field is required.
  • 4 or more years of experience in marketing account management or related roles, preferably within B2B industries.
  • Proven track record of developing and executing successful marketing campaigns that drive business growth.
  • Strong understanding of digital marketing, lead generation, and customer engagement strategies.
  • Excellent communication and presentation skills with the ability to influence stakeholders at all levels.

Salary: $85,000 - $110,000 per year

About Altec Industries, Inc.:

Altec Industries, Inc. is an equal opportunity employer and maintains affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, color, religion, sexual orientation, gender identity, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state or local law.



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