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Mortgage Vertical Lead Generation Director

2 months ago

El Segundo, California, United States Apollo Interactive Full time
Mortgage Vertical Lead Generation Director

Apollo Interactive is seeking a highly skilled and experienced professional to lead our Mortgage vertical in the Los Angeles (El Segundo) office. As the Director, you will play a pivotal role in driving growth and success in this critical area.

The ideal candidate will have a strong background in performance marketing and lead generation, with a minimum of 8 years of experience and 3+ years in the Mortgage vertical. They will be responsible for developing and implementing short-term and long-term strategies for growth, managing budgets and financial performance, and overseeing the development of online lead generation sites and forms.

Key responsibilities include:

  • Developing and executing strategic plans to drive growth and revenue
  • Managing and optimizing client campaigns to achieve maximum ROI
  • Overseeing the development of creative assets and technical reporting and data transmission integrations
  • Working with a media buying team to develop and optimize online media campaigns
  • Prospecting, contracting, and onboarding of new clients
  • Optimizing lead flows and monetization paths
  • Developing, deploying, and evaluating A/B and Multivariate Testing strategies

Qualifications:

  • BA/BS degree from a 4-year university required
  • Minimum 8 years of experience in performance marketing / lead generation, 3+ in Mortgage
  • Strong attention to detail and ability to analyze and optimize around data
  • Excellent time management skills and ability to manage and prioritize multiple initiatives
  • Microsoft Excel fluency

Benefits:

  • Annual salary and performance review
  • Medical and dental benefits
  • 401(K)