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Media Supervisor, Social Advertising

2 months ago

Chicago, Illinois, United States Publicis Groupe Full time
Job Overview

Company Overview:
Publicis Groupe operates in over 100 countries with a workforce of nearly 80,000 professionals, making it the third largest communications group globally. Listed on the Euronext Paris and part of the CAC 40 index, Publicis Groupe provides a comprehensive, integrated model that grants clients access to its extensive tools and expertise worldwide, encapsulated in the philosophy of "The Power of One."

Role Summary:
As the digital landscape evolves, particularly in social media, we are seeking a dedicated Media Supervisor specializing in Paid Social. This role is pivotal in navigating the dynamic social media environment, where new features and advertising avenues emerge daily.

Key Responsibilities:

  • Lead the development of strategic paid social media programs and analyses for clients, ensuring alignment with other Media practices, Account, Creative, Social Strategy, and Measurement teams.
  • Manage and nurture relationships between teams and clients to consistently deliver exceptional, impactful work while driving business growth.
  • Collaborate with Media Planning, Social Strategy, and Strategy & Analytics teams to integrate paid social within broader media campaigns and organic social strategies.
  • Oversee the execution of paid media in API partner platforms and directly within social platforms, ensuring quality assurance in campaign setup and trafficking.
  • Stay informed on new advertising products and technological advancements, translating these into actionable strategies that meet business objectives.
  • Exhibit a thorough understanding of API partner capabilities, applying insights to client and campaign goals while fostering strong partnerships to influence product development.
  • Work closely with the Strategy & Analytics team to leverage real-time data, testing, and insights for effective campaign optimization and management.
  • Utilize planning and forecasting tools to inform budget allocations, bidding strategies, and audience targeting.
  • Adapt to the fast-paced nature of social media by maintaining flexible working hours and being available for urgent tasks outside of standard business hours.
  • Contribute to the training and development of junior team members as necessary.

Qualifications:

  • Exceptional collaboration and teamwork skills, with experience in cross-functional team environments.
  • Strong project management abilities, adept at re-prioritizing tasks in a fast-paced setting while maintaining meticulous attention to detail.
  • Intermediate to advanced proficiency in Excel.
  • Excellent verbal and written communication skills.
  • Ability to think critically, present effectively to clients, and articulate the significance of social media.
  • Solid understanding of essential media metrics and calculations (CTR, CPC, CPM, CPA).
  • Positive demeanor with the capability to work independently and as part of a team.
  • Bachelor's Degree required.
  • 5-7+ years of experience in media planning/buying or ad operations preferred.
  • 2+ years of hands-on experience in self-service capacities within social platforms, ideally with experience in both API partner UIs and major social media platforms.
  • 1+ years of experience in team management.

We look forward to considering your qualifications.