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Social Media Campaign Manager

1 month ago

Chicago, Illinois, United States Starcom Full time
Job Title: Manager, Paid Social

At Starcom, we're seeking a highly skilled Manager, Paid Social to join our team. As a key member of our media strategy and client teams, you'll be responsible for developing and executing impactful paid social media campaigns that drive business results.

Key Responsibilities:
  • Develop and manage paid social media campaigns, including proposal development, campaign activation, and post-buy recaps.
  • Collaborate with investment, strategy, and activation media teams to respond to client briefs, build strategic campaign plans, and communicate service offerings.
  • Assist in training, mentoring, and developing team members.
  • Compile data across multiple social media platforms and work with the analytics team to create weekly/monthly reports, including analysis for insights, optimizations, and future strategy development.
  • Adopt established account management standards and enhance campaign best practices.
  • Monitor the latest trends in social media, including advertising formats, channels, and technologies, to improve campaign performance and provide recommendations on how clients can best leverage new tools and services.
  • Champion and facilitate communication and collaboration within the team and the agency.
  • Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance.
  • Develop action plans for achieving and measuring social media success, including setting key metrics, measurement, and optimization strategies.
  • Advocate the value of social media and help educate clients, partners, and internal teams on the latest developments and capabilities in this fast-growing media channel.
  • Provide oversight and direction to a team of dedicated social media buyers.
  • Lead regular check-ins on campaign performance and track against KPIs.
  • Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies.
  • Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results.
  • Develop points of view on new technologies, trends, and opportunities in the social media marketplace.
Requirements:
  • Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
  • 3+ years of directly related experience.
  • 1+ years working with Facebook and Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools.
  • Understanding of traditional and interactive media planning elements.
  • Strong analytics, organizational, and communication skills.
  • Previous leadership/management experience is preferred.
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting.
  • Strong organizational, problem-solving, and communication skills.
What We Offer:
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.
  • Recognition and rewards for outstanding performance.
  • Access to the latest tools and technologies.
  • Flexible working arrangements.
  • Business Resource Groups that support multiple affinities and alliances.