Marketing Technology Director

1 week ago

Denver, Colorado, United States Aegon Asset Management Full time
Job Description

We are seeking a highly skilled Marketing Technology Director to join our team at Aegon Asset Management. As a key member of our marketing team, you will be responsible for designing and deploying marketing technology resources to optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, tracking, reporting, and analytics.

Key Responsibilities:

  • Direct the activities of one or more departments with a focus on strategy implementation and goal setting.
  • Establish key performance indicators (KPIs) for senior managers and managers to lead department activities and initiatives.
  • Work with senior leadership on Marketing strategy and technology solutions to ensure alignment with company objectives.
  • Focus on the identification, development, and implementation of new technologies and programs.
  • Develop and maintain partnerships with cross-functional management, clients, Information Technology, outside vendors, and consultants.
  • Manage project budgets.
  • Manage department resources in accordance with project requirements.
  • Direct oversight of our Salesforce Marketing Cloud (SFMC) instance, including Contact Management, Super Message budgeting, adherence to privacy laws, ability to build and advocate for complex journeys, and a deep understanding of segmentation and B2B go-to-market campaigns.
  • Direct oversight of our sales enablement platform, Seismic, including trainings users, user adoption, creation of blast email templates, curation of available content, and consulting users on best practices.

Requirements:

  • Bachelor's degree in information technology, marketing, or relevant field, or equivalent experience.
  • Ten years of marketing experience, with a focus on technology solutions.
  • Five years of management experience.
  • Broad experience and expert understanding of marketing technology software and platforms (e.g., Salesforce, Google Analytics, Adobe, Google Cloud Platform, CRM, and Marketing Cloud).
  • Understanding of Agile development processes/methodologies.
  • Understanding of Big Data and application to reporting, processes, and system integrations.
  • Strong leadership, decision-making, negotiation, analytical, and collaboration skills.
  • Excellent written/oral communication and relationship-building skills to influence stakeholders.
  • Outstanding project management skills to manage large, complex projects across multiple teams.

Preferred Qualifications:

  • Financial services industry experience (retirement, employee benefits, life insurance, investments).
  • Prior experience with SFMC strongly preferred. Experience with other similar enterprise-grade tools (Marketo, HubSpot, Eloqua, etc.) acceptable for those willing to learn SFMC.
  • Prior experience with Seismic's sales enablement SaaS platform strongly preferred. Experience with other SaaS sales enablement platforms may also be considered.

Working Conditions:

  • Office environment: hybrid or remote location.

Compensation:

Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to applicable pay transparency and compensation posting laws. It is estimated based on what a successful candidate might be paid in certain Company locations.

The Salary for this position generally ranges between $142,000 - $155,000 annually. This range is an estimate, based on potential qualifications and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company's discretion.

This job description is not a contract of employment nor for any specific job responsibilities. The Company may change, add to, remove, or revoke the terms of this job description at its discretion. Managers may assign other duties and responsibilities as needed. In the event an employee or applicant requests or requires an accommodation to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request.

We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We're thrilled to have been recognized for our efforts through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women.

To foster a culture of inclusivity throughout our workforce, workplace, and marketplace, Transamerica offers a wide range of diversity and inclusion programs. This includes our company-sponsored, employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity. ERGs are open to all employees. They provide a supportive environment to help us better appreciate our similarities and differences and understand how they benefit us all.

We believe our responsibilities extend beyond our corporate walls. That's why we created the Aegon Transamerica Foundation in 1994. Through a mix of financial grants and the volunteer efforts of our employees, the foundation supports nonprofit organizations focused on the things that matter most to our people in the communities where we live and work.

Transamerica's Parent Company

Aegon acquired the Transamerica business in 1999. Since its start in 1844, Aegon has grown into an international company serving more than 23.9 million people across the globe. It offers investment, protection, and retirement solutions, always with a clear purpose: Helping people live their best lives. As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity.

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