Marketing Specialist

2 weeks ago


Providence, United States Semper Home Loans Full time
Company Overview:
Semper Home Loans, a top provider of real estate and mortgage services, is looking for a dynamic Marketing Specialist to join our innovative team. This role is integral to executing strategic marketing initiatives, with a focus on driving growth through social media and digital platforms in the real estate and mortgage sectors.

Position Overview:
As a Marketing Specialist, you’ll work closely with our marketing team to launch impactful campaigns targeting homebuyers, real estate professionals, and mortgage clients. You will play a key role in managing and optimizing social media channels, developing engaging content, and using analytics to refine and boost our marketing efforts.

Key Responsibilities:
  • Design and manage targeted Facebook and social media ad campaigns to drive awareness of our mortgage and real estate services.
  • Track and analyze campaign performance using analytics tools to improve ROI and audience engagement.
  • Collaborate with internal teams to produce compelling ad content, ensuring it aligns with our brand standards and industry best practices.
  • Maintain active social media channels, regularly updating them with relevant content that fosters community interaction.
  • Assist in creating digital marketing materials, including graphics, videos, and ad copy for social media campaigns.
  • Stay informed on social media trends and new opportunities for growth in the real estate and mortgage sectors.
  • Support event planning and execution for mortgage and real estate-related initiatives.

Skills and Experience:
  • 2-5 years of experience in marketing, with a strong focus on social media and digital advertising.
  • Proven ability to create and manage Facebook ad campaigns, including audience targeting and budget optimization.
  • Proficient in using analytics tools (e.g., Facebook Insights, Google Analytics) to measure campaign performance and provide data-driven recommendations.
  • Bachelor’s degree in Marketing, Communications, or related field is preferred.
  • Strong organizational and project management skills with the ability to juggle multiple deadlines in a fast-paced environment.
  • Excellent written and verbal communication skills tailored for digital platforms and the mortgage/real estate audience.
  • A creative mindset with experience in Adobe Creative Suite or similar design tools.
  • Photography and videography skills are a plus.

Benefits:
  • Competitive salary based on experience.
  • Comprehensive health, dental, and vision insurance.
  • 401(k) plan with a 3% employer match.
  • Life insurance coverage.
  • Generous paid time off (PTO), including vacation and sick leave.

Equal Opportunity Employer:
Semper Home Loans is proud to be an Equal Employment Opportunity/Affirmative Action Employer.

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